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Relationship Value –A Study of Various Published Articles

Author

Listed:
  • Professor Anil Keskar

    (Advisor, Dr. D Y Patil Vidyapeeth, Pune, India.)

  • More Pranay

    (Ph.D. Scholar, Symbiosis International (Deemed University), Lavale, Mulshi, Pune, India.)

Abstract

The objective is to present a literature review on topic of relationship value and classify the literature with references. This helps in understanding the growth of knowledge in the field of relationship value. There has been an increase of contribution of research papers during the years and it revealed that, the literature on relationship value has seen an increase for research publications during the years. The findings also help in identification of some gaps for future work in field of relationship value. The literature review was conducted through the online databases which were used for search of literature on relationship value for the entire period which spans till 2016. On the basis of analysis of the content of the literature, the same was classified in four parts, Relationship Marketing, Value and exchange in buyer seller relationship, Relationship value, and future scope of research in relationship value.This helps in understanding the growth of knowledge in the field of relationship value. The study identifies the work that is done on the topic of relationship value in terms of concept, the definitions/explanations given by the various researchers, models based on their studies, future scope of studies on the topic.

Suggested Citation

  • Professor Anil Keskar & More Pranay, 2018. "Relationship Value –A Study of Various Published Articles," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(2), pages 96-112, May.
    • Handle: RePEc:aii:ijcmss:v:09:y:2018:i:2:p:96-112
    DOI: 10.18843/ijcms/v9i2/11
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    References listed on IDEAS

    as
    1. Wolfgang Ulaga & Andreas Eggert, 2005. "Relationship Value in Business Market: The Construct and its Dimension," Post-Print hal-00482539, HAL.
    2. Wolfgang Ulaga, 2003. "Capturing value creation in business relationships: A customer perspective," Post-Print hal-00484963, HAL.
    3. Samiee, Saeed & Walters, Peter G. P., 2003. "Relationship marketing in an international context: a literature review," International Business Review, Elsevier, vol. 12(2), pages 193-214, April.
    4. Wolfgang Ulaga, 2001. "Customer Value in Business Markets: An Agenda for Inquiry," Post-Print hal-00485122, HAL.
    5. Deonir De Toni & Gabriel Sperandio Milan & Geverson Custódio Costa & Fabiano Larentis, 2015. "Existing Relational Practice Between a Manufacturer and its Distributors and the Perception of the Relationship Value in the Dyad," Brazilian Business Review, Fucape Business School, vol. 12(6), pages 48-71, November.
    6. Wolfgang Ulaga & Samir Chacour, 2001. "Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation," Post-Print hal-00485109, HAL.
    7. Wolfgang Ulaga & Andreas Eggert, 2006. "Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships," Post-Print hal-00482522, HAL.
    8. Wolfgang Ulaga & Andreas Eggert S & Sabine Hollmann, 2009. "Benchmarking the Impact of Customer Share in Key-Supplier Relationships," Post-Print hal-00491693, HAL.
    9. Zhang, Ruijin & Li, Guoxin & Wang, Zhengpei & Wang, Haiyan, 2016. "Relationship value based on customer equity influences on online group-buying customer loyalty," Journal of Business Research, Elsevier, vol. 69(9), pages 3820-3826.
    10. Andreas Eggert & Wolfgang Ulaga & Franzizka Schultz, 2006. "Value creation in the relationship life cycle: A quasi-longitudinal analysis," Post-Print hal-00482487, HAL.
    11. R. Chumpitaz & N. Paparoidamis, 2007. "Service quality, relationship satisfaction, trust, commitment, and business-to-business loyalty," Post-Print hal-00199063, HAL.
    12. Andreas Eggert & Wolfgang Ulaga, 2002. "Customer perceived value: a substitute for satisfaction in business markets?," Post-Print hal-00484980, HAL.
    13. Wolfgang Ulaga & Andreas Eggert, 2006. "Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status," Post-Print hal-00482456, HAL.
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