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Business Model Evaluation – A Conceptual Approach

Author

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  • Marius ALEXA

    () (The Academy of Economic Studies, Bucharest, Romania)

Abstract

There has been an increased interest in business models and their use by both start-ups and existing companies in recent years due to changing and emerging business environment. Although there has been an important amount of research on business models, defining the business model concept, taxonomy of business models, decomposing business models and identifying their components, ontology and design tools; the research on business model is still an area that has not been sufficiently investigated. In addition, there is a certain gap between the academic perspective to business models and the entrepreneur’s perspective, there being an ever-growing need for practical and operational instruments. We present in this paper the results of a review analysis on business model evaluation methods and their utility for entrepreneurs in developing and evaluating their business models.

Suggested Citation

  • Marius ALEXA, 2014. "Business Model Evaluation – A Conceptual Approach," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 245-260, December.
  • Handle: RePEc:aic:revebs:y:2014:d:14:alexam
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    References listed on IDEAS

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    1. Morris, Michael & Schindehutte, Minet & Allen, Jeffrey, 2005. "The entrepreneur's business model: toward a unified perspective," Journal of Business Research, Elsevier, vol. 58(6), pages 726-735, June.
    2. Shafer, Scott M. & Smith, H. Jeff & Linder, Jane C., 2005. "The power of business models," Business Horizons, Elsevier, vol. 48(3), pages 199-207.
    3. Alexander Osterwalder & Yves Pigneur, 2002. "An e-Business Model Ontology for Modeling e-Business," Industrial Organization 0202004, University Library of Munich, Germany.
    4. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press, vol. 11(3), pages 529-555, June.
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    More about this item

    Keywords

    Business models; evaluation methods; entrepreneurship;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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