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Value for smallholder farmers participating in the agricultural value chain: towards the development of a conceptual framework

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  • Mjonono, Mfusi
  • Marwa, Nyankomo
  • Coetzee, Gerhard

Abstract

Participation of smallholder farmers in the agricultural value chain is determined by their ability to capture value. There are different concepts of value that should be considered: those that drive an improvement in output value of a smallholder farmer, and those that pertain to smallholder farmers themselves, the functional (upgrading) and experiential value. Upgrading in the value chain takes three major areas of upgrading strategies: product, process and functions (Kaplinsky and Morris, 2008); the authors of this paper argue that these represent the functional value. The authors therefore claim that functional value refers to an improved or enhanced value in a more physical sense (e.g. higher prices per product sold). That leaves experiential value, which is intrinsically gained by the smallholder farmer, and is driven by improved learning and experience, confidence gained and control. Therefore, for a balanced analysis and understanding of the value for farmers participating in the value chain, the authors propose a conceptual framework which includes the elements of experiential value and functional value. The contribution of this work is therefore an expansion of the perceived value approach that may shed more light on the drivers of inclusion and exclusion of smallholder farmers in value chains. This paper begins by expanding the concept of value as it relates to smallholder farmers. Then, the authors propose a conceptual framework for participating in the value chain in an effort to understand the participation of smallholder farmers in agricultural value chains.

Suggested Citation

  • Mjonono, Mfusi & Marwa, Nyankomo & Coetzee, Gerhard, 2020. "Value for smallholder farmers participating in the agricultural value chain: towards the development of a conceptual framework," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 55(1), January.
  • Handle: RePEc:ags:pojard:356072
    DOI: 10.22004/ag.econ.356072
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    References listed on IDEAS

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    1. R. Kaplinsky, 2000. "Globalisation and Unequalisation: What Can Be Learned from Value Chain Analysis?," Journal of Development Studies, Taylor & Francis Journals, vol. 37(2), pages 117-146.
    2. Raphael Kaplinsky & Mike Morris, 2008. "Value chain analysis: a tool for enhancing export supply policies," International Journal of Technological Learning, Innovation and Development, Inderscience Enterprises Ltd, vol. 1(3), pages 283-308.
    3. Trienekens, Jacques H., 2011. "Agricultural Value Chains in Developing Countries A Framework for Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-32, May.
    4. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    5. Gerald A. McDermott, 2007. "The Politics of Institutional Renovation and Economic Upgrading: Recombining the Vines That Bind in Argentina," Politics & Society, , vol. 35(1), pages 103-144, March.
    6. Varshneya, Geetika & Das, Gopal, 2017. "Experiential value: Multi-item scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 48-57.
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    Farm Management; Supply Chain;

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