Predicting Coupon Use From Shopper Demographic And Behavioral Characteristics
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DOI: 10.22004/ag.econ.27132
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- Chakravarthi Narasimhan, 1984. "A Price Discrimination Theory of Coupons," Marketing Science, INFORMS, vol. 3(2), pages 128-147.
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Keywords
Consumer/Household Economics;Statistics
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