Productivity Management Analysis Of Cacao Agro-Food System In Tabasco, Mexico: An Application Of The Â€˜Fitnessâ€™ Approach
Survival of agro-food systems are challenging and require a fresh approach to analyse. Application of â€˜productivity managementâ€™ perspective extends the conventional view of â€˜productivityâ€™ as it incorporates both â€˜efficiency (creation of value)â€™ and â€˜effectiveness (attraction of value)â€™ criteria into a firmâ€™s organisational configurations (set of strategies) to achieve success. We apply a â€˜fitnessâ€™ approach to examine productivity performance of 356 cacao farmers in Tabasco, Mexico. Results reveal that both â€˜factorsâ€™ and â€˜aspectsâ€™ of organisational configurations are significantly positively correlated with the performance indicators. Also, 14 of the 20 productivity management elements are significantly correlated with the performance indicators with three elements (â€˜participation in organic cacao productionâ€™, â€˜farmerâ€™s schoolingâ€™, and â€˜price settingâ€™) exerting strongest influence. Results also show that a set of fittest solutions, rather than a unique solution, exist amongst cacao farmers. The key policy implication is that both â€˜efficiencyâ€™ and â€˜effectivenessâ€™ are valid strategies to cope with the challenging and competitive agro-food system environment. Policy makers should be aware of a set of solutions (fitness landscape) instead of just focusing on a unique solution.
Volume (Year): 2 (2)
Issue (Month): 2 ()
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- Selto, Frank H. & Renner, Celia J. & Young, S. Mark, 1995. "Assessing the organizational fit of a just-in-time manufacturing system: Testing selection, interaction and systems models of contingency theory," Accounting, Organizations and Society, Elsevier, vol. 20(7-8), pages 665-684.
- Bernolak, Imre, 1997. "Effective measurement and successful elements of company productivity: The basis of competitiveness and world prosperity," International Journal of Production Economics, Elsevier, vol. 52(1-2), pages 203-213, October.
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