IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/338640.html
   My bibliography  Save this article

Internet celebrities, public opinions and food system change in China: a new conceptual framework

Author

Listed:
  • Zhong, Xiaoping
  • Wang, Jingjing
  • Yu, Xiaohua

Abstract

Internet celebrities have powerful influence on public opinions and behaviors through affecting their feelings and attitudes. This study proposes a comprehensive framework which consists of individual-social-subjective-objective (IS-SO) dimensions to assess the influence of internet celebrities as opinion leaders on public’s subjective values, consumption decisions, perceived cultural changes, and opinions on agribusiness rural development. The IS-SO framework is then applied to analyze an internet celebrity who is named Ms. Li, Ziqi and well-known for her beautiful and influential videos on food and rural issues in China. The findings confirms that the internet celebrities do influence the public’s feelings, opinions, and emotional values at both the individual and societal levels. Specifically, the internet celebrity could change food system by promoting both the sales of related agricultural products and the positive image of rural society as well.

Suggested Citation

  • Zhong, Xiaoping & Wang, Jingjing & Yu, Xiaohua, 2022. "Internet celebrities, public opinions and food system change in China: a new conceptual framework," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 26(3), October.
    • Handle: RePEc:ags:ifaamr:338640
    DOI: 10.22004/ag.econ.338640
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/338640/files/zhong-et-al-2023-internet-celebrities-public-opinions-and-food-system-change-in-china-a-new-conceptual-framework.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.338640?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Li, Xiaokang & Guo, Hongdong & Jin, Songqing & Ma, Wanglin & Zeng, Yiwu, 2021. "Do farmers gain internet dividends from E-commerce adoption? Evidence from China," Food Policy, Elsevier, vol. 101(C).
    2. Park, Hyun Jung & Lin, Li Min, 2020. "The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    3. Yiwu Zeng & Hongdong Guo & Yanfei Yao & Lu Huang, 2019. "The formation of agricultural e‐commerce clusters: A case from China," Growth and Change, Wiley Blackwell, vol. 50(4), pages 1356-1374, December.
    4. Qi, Jiaqi & Zheng, Xiaoyong & Guo, Hongdong, 2019. "The formation of Taobao villages in China," China Economic Review, Elsevier, vol. 53(C), pages 106-127.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lili Li & Yiwu Zeng & Zi Ye & Hongdong Guo, 2021. "E‐commerce development and urban‐rural income gap: Evidence from Zhejiang Province, China," Papers in Regional Science, Wiley Blackwell, vol. 100(2), pages 475-494, April.
    2. Shen, Zhiyang & Wang, Songkai & Boussemart, Jean-Philippe & Hao, Yu, 2022. "Digital transition and green growth in Chinese agriculture," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    3. Zhimin Wang & Jing Li & Panpan Chen, 2022. "Factors influencing Chinese flower and seedling family farms’ intention to use live streaming as a sustainable marketing method: an application of extended theory of planned behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4299-4322, March.
    4. Juan Lin & Han Li & Mingshui Lin & Chuhai Li, 2022. "Rural e‐commerce in China: Spatial dynamics of Taobao Villages development in Zhejiang Province," Growth and Change, Wiley Blackwell, vol. 53(3), pages 1082-1101, September.
    5. Di Liu & Pan Wang, 2023. "WeChat E-Commerce, Social Connections, and Smallholder Agriculture Sales Performance: A Survey of Orange Farmers in Hubei Province, China," Agriculture, MDPI, vol. 13(11), pages 1-14, October.
    6. Yitian Ren, 2023. "Rural China Staggering towards the Digital Era: Evolution and Restructuring," Land, MDPI, vol. 12(7), pages 1-25, July.
    7. Jun Wen & Hadi Hussain & Renai Jiang & Junaid Waheed, 2023. "Overcoming the Digital Divide With ICT Diffusion: Multivariate and Spatial Analysis at China’s Provincial Level," SAGE Open, , vol. 13(1), pages 21582440231, March.
    8. Zheng, Hongyun & Ma, Wanglin & Wang, Fang & Li, Gucheng, 2021. "Does internet use improve technical efficiency of banana production in China? Evidence from a selectivity-corrected analysis," Food Policy, Elsevier, vol. 102(C).
    9. Wenkun Zhang & Yanan Wang & Tao Zhang, 2021. "Can “Live Streaming†Really Drive Visitors to the Destination? From the Aspect of “Social Presenceâ€," SAGE Open, , vol. 11(1), pages 21582440211, March.
    10. Qiulai Su & Fei Zhou & Yenchun Jim Wu, 2020. "Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention," Sustainability, MDPI, vol. 12(9), pages 1-15, May.
    11. Raza, Ali & Ishaq, Muhammad Ishtiaq & Khan, Ayesha & Ahmad, Rehan & Haj Salem, Narjes, 2023. "How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    12. Liu, Dan & Jin, Yanhong & Pray, Carl & Liu, Shuang, 2020. "The Effects of Digital Inclusive Finance on Household Income and Income Inequality in China?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304238, Agricultural and Applied Economics Association.
    13. Chen, Xiayu & Shen, Junya & Wei, Shaobo, 2023. "What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    14. Huang, Lingchen & Liu, Bin & Zhang, Rong, 2024. "Channel strategies for competing retailers: Whether and when to introduce live stream?," European Journal of Operational Research, Elsevier, vol. 312(2), pages 413-426.
    15. Mengmeng Liu & Wanqing Wu & Hua Li, 2023. "The Influence of Grassland Ecological Compensation Policy on Grassland Quality: Evidence from the Perspective of Grassland Ecosystem Vulnerability," Agriculture, MDPI, vol. 13(9), pages 1-15, September.
    16. Melia, Elvis, 2020. "African jobs in the digital era: Export options with a focus on online labour," IDOS Discussion Papers 3/2020, German Institute of Development and Sustainability (IDOS).
    17. Yang, Xiao & Liu, Ying & Dong, Jichang & Li, Sirui, 2023. "Impact of streamers’ characteristics on sales performance of search and experience products: Evidence from Douyin," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    18. Teresa Borges-Tiago, Maria & Santiago, Joanna & Tiago, Flavio, 2023. "Mega or macro social media influencers: Who endorses brands better?," Journal of Business Research, Elsevier, vol. 157(C).
    19. Liu, Baolong & Wang, Weilong, 2023. "Live commerce retailing with online influencers: Two business models," International Journal of Production Economics, Elsevier, vol. 255(C).
    20. Xu, Zhen & Islam, Tahir & Liang, Xiaobei & Akhtar, Naeem & Shahzad, Mohsin, 2021. "‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:338640. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.