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Evaluating state-driven e-commerce strategies for empowering disadvantaged rural entrepreneurs in China

Author

Listed:
  • Ying Song

    (Chongqing Technology and Business University
    Chongqing Technology and Business University)

  • Junzhi Fu

    (Chongqing Technology and Business University)

  • Bowen Zhang

    (Shenzhen Technology University)

  • Liangliang Gao

    (Chinese Academy of Social Sciences)

Abstract

This study investigates the influence of E-commerce development on entrepreneurship among disadvantaged groups in rural areas. Recognizing the gap in literature regarding the empowerment of underrepresented demographics through digital platforms, this research utilizes econometric models and authoritative data to explore the entrepreneurial potential in marginalized rural populations. Key findings reveal that E-commerce significantly promotes entrepreneurship among various underdog groups, including women, ethnic minorities, the elderly, and individuals with low education or chronic health conditions. Notably, the impact is most pronounced among those facing multiple disadvantages. The study’s unique contribution lies in its focus on these underdog groups within the E-commerce entrepreneurial landscape, highlighting the potential of digital platforms to facilitate inclusive economic growth and social upliftment in rural contexts.

Suggested Citation

  • Ying Song & Junzhi Fu & Bowen Zhang & Liangliang Gao, 2025. "Evaluating state-driven e-commerce strategies for empowering disadvantaged rural entrepreneurs in China," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
    • Handle: RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05698-8
    DOI: 10.1057/s41599-025-05698-8
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