The impact of policies on the digital transformation capability of Vietnamese agricultural enterprises: the moderating role of policy accessibility

Purpose. This study focuses on evaluating the implementation of policies and programmes introduced by the government and local authorities to support the digital transformation of agricultural enterprises. It also analyses the impact of these policies and other factors on the digital transformation capabilities of agricultural enterprises in Vietnam, with the moderating role of policy accessibility. Methodology / approach. The study employs a combination of qualitative and quantitative research methods. The impact of policies on digital transformation capabilities was tested through multiple regression analysis, using data collected from a survey of 400 agricultural enterprises in Thanh Hoa. Results. The findings reveal that government support policies are a crucial determinant of the digital transformation capabilities of businesses, alongside five other factors included in the model. Policy support is the second most influential factor in enhancing digital transformation. Furthermore, policy accessibility acts as a moderating variable that strengthens the positive relationship between government policies and digital transformation capabilities. Based on the research results, a number of recommendations are proposed for public authorities and enterprises to improve the digital transformation process. Originality / scientific novelty. This research provides both an analysis of the practical implementation of digital transformation policies for agricultural enterprises and an assessment of their impact on digital transformation capabilities. Additionally, by introducing policy accessibility as a moderating variable, the study underscores its role in shaping the relationship between policy support and digital transformation, leading to more targeted recommendations for improving the digital transformation of businesses. Practical value / implications. Based on the findings, the study offers several recommendations for government authorities that improve the effectiveness of policies such as establishing a centralised digital platform, organising regular regional workshops and webinars, simplifying procedures, continuously evaluate the effectiveness of their policies, building a collaborative ecosystem. In term of agricultural enterprises, they should establish internal teams dedicated to navigating policy frameworks and ensuring compliance with government regulations, enhancing transparency in their financial and operational records and seek to build partnerships with legal and advisory services to improve their accessibility to supporting policies.