IDEAS home Printed from https://ideas.repec.org/a/ags/areint/274541.html

Стратегічне Управління Трудовими Ресурсами Аграрних Підприємств На Засадах Маркетингу

Author

Listed:
  • Kalyuzhna, Julia
  • Pisarenko, Denis
  • Nesterenko, Sergey

Abstract

Purpose. The goal of this paper is to characterize the theoretical aspects of strategic management of labor resources with the marketing principles in agrarian enterprises; to identify individual factors of influence on labor resources and to form a scheme effective strategic management of labor resources in conjunction with marketing activities of the enterprise. Methodology / approach. In the process of writing the article, were used such methods as: logical generalization – for the theoretical substantiation of the marketing activity’s and labor resources’ essence; statistical analysis – for the estimation of such factors, as migration movement of labor resources from rural areas, which influence on the functioning of agrarian enterprises; system analysis – for research and substantiation of effective strategic management of labor resources with the marketing principles as the main element of the enterprise’s activity. Results. Today in Ukraine one of the main problems of effective management of is the attraction and use of labor resources. Since labor is the main productive force in solving the issues of competitiveness, economic growth and ensuring the effective operation of the enterprise. The labor resources management is a complex process and has its own specific properties and regularities and should have systemic character and completeness based on the development of strategic management. Application of strategic management of labor resources with the marketing principles at agrarian enterprises will allow using economic, organizational and technical possibilities of production effectively. Originality / scientific novelty. An attempt to investigate the influence of interstate migration growth (decrease) in the rural population as a negative factor of the labor resources reduction in agrarian enterprises, and the forecast for the prospective period was made. Practical value / implications. The forecasting level of labor migration from the rural areas is determined. The scheme of interconnections between marketing elements and labor resources is developed, which will increase the profitability of enterprises. An updated scheme of strategic management of marketing activity of the enterprise with the use of labor resources as the basic element is proposed.

Suggested Citation

  • Kalyuzhna, Julia & Pisarenko, Denis & Nesterenko, Sergey, . "Стратегічне Управління Трудовими Ресурсами Аграрних Підприємств На Засадах Маркетингу," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 4(2).
    • Handle: RePEc:ags:areint:274541
    DOI: 10.22004/ag.econ.274541
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/274541/files/4_Kalyuzhna_article.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.274541?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Katrina Kosec & Hosaena Ghebru & Brian Holtemeyer & Valerie Mueller & Emily Schmidt, 2018. "The Effect of Land Access on Youth Employment and Migration Decisions: Evidence from Rural Ethiopia," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 100(3), pages 931-954.
    2. Andreas C. Drichoutis & Achilleas Vassilopoulos & Jayson L. Lusk & Rodolfo M. NaygaJr., 2017. "Consumer preferences for fair labour certification," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(3), pages 455-474.
    3. Alessandro Olper & Valentina Raimondi & Daniele Cavicchioli & Mauro Vigani, 2014. "Do CAP payments reduce farm labour migration? A panel data analysis across EU regions," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 41(5), pages 843-873.
    4. Kosec, Katrina & Ghebru, Hosaena & Holtemeyer, Brian & Mueller, Valerie & Schmidt, Emily, 2016. "The effect of land inheritance on youth employment and migration decisions: Evidence from rural Ethiopia," IFPRI discussion papers 1594, International Food Policy Research Institute (IFPRI).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christophe Muller & Nouréini Sayouti, 2019. "How Do Agro-Pastoral Policies Affect the Dietary Intake of Agro-Pastoralists? Evidence from Niger," AMSE Working Papers 1917, Aix-Marseille School of Economics, France, revised Apr 2020.
    2. Pierre Boulanger & Emanuele Ferrari & Alfredo Mainar Causape & Martina Sartori & Mohammed Beshir & Kidanemariam Hailu & Solomon Tsehay, 2019. "Policy Options to support the Rural Job Opportunity Creation Strategy in Ethiopia," JRC Research Reports JRC117916, Joint Research Centre.
    3. Christophe Muller & Nouréini Sayouti, 2019. "How do agro-pastoral policies affect the dietary intake of agro-pastoralists in Niger?," CERDI Working papers halshs-02165137, HAL.
    4. Frondel, Manuel & Sommer, Stephan & Tomberg, Lukas, 2019. "Versorgungssicherheit mit Strom: Empirische Evidenz auf Basis der Inferred-Valuation-Methode," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 68(1), pages 53-73.
    5. Chistophe Muller & Nouréini Sayouti Souleymane, 2025. "Perverse Impact of Agro-Pastoral Policies on the Dietary Intake of Agro-Pastoralists," AMSE Working Papers 2508, Aix-Marseille School of Economics, France.
    6. Abay, Kibrewossen & Hirvonen, Kalle & Minten, Bart, 2017. "Farm size, food security, and welfare: Descriptive evidence from the Ethiopian highlands," ESSP working papers 111, International Food Policy Research Institute (IFPRI).
    7. Komatsu,Hitomi & Ambel,Alemayehu A. & Koolwal,Gayatri B. & Yonis,Manex Bule, 2021. "Gender and Tax Incidence of Rural Land Use Fee and Agricultural Income Tax in Ethiopia," Policy Research Working Paper Series 9715, The World Bank.
    8. Davidova, Sophia & Hennessy, Thia & Thomson, Ken, 2016. "Rural Jobs and the CAP: Spitting into the Wind?," 90th Annual Conference, April 4-6, 2016, Warwick University, Coventry, UK 236364, Agricultural Economics Society.
    9. Anna Gaviglio & Mattia Bertocchi & Eugenio Demartini, 2017. "A Tool for the Sustainability Assessment of Farms: Selection, Adaptation and Use of Indicators for an Italian Case Study," Resources, MDPI, vol. 6(4), pages 1-21, October.
    10. Fabio Boncinelli & Francesca Gerini & Benedetta Neri & Leonardo Casini, 2018. "Consumer willingness to pay for non‐mandatory indication of the fish catch zone," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 728-741, October.
    11. Nelė Jurkėnaitė & Tomas Baležentis & Dalia Štreimikienė, 2022. "The sustainability prism of structural changes in the European Union agricultural system: The nexus between production, employment and energy emissions," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 145-158, January.
    12. Stavroula Tsigou & Stathis Klonaris, 2018. "Factors affecting farmers’ WTP for innovative fertilizer against soil salinity," Working Papers 2018-3, Agricultural University of Athens, Department Of Agricultural Economics.
    13. Maietta, Ornella Wanda & De Devitiis, Biagia & Destefanis, Sergio & Suppa, Domenico, 2019. "Human capital and rural development policy: evidence from European FADN regions," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 8(3).
    14. Takada, Jun & Shuto, Hisato, 2023. "Causal linkages between land reform and factor demand under tenure insecurity: Evidence from Amhara Region, Ethiopia," Land Use Policy, Elsevier, vol. 128(C).
    15. Menapace, Luisa & Raffaelli, Roberta, 2020. "Unraveling hypothetical bias in discrete choice experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 176(C), pages 416-430.
    16. Kaminski, Danielle M. & Caputo, Vincenzina & McKendree, Melissa G.S., . "The US Public’s Attitudes on Animal and Worker Welfare in the Dairy and Poultry Industries," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 49(01).
    17. Mulubrhan Amare & Hosaena Ghebru & George Mavrotas & Adebayo Ogunniyi, 2024. "The Role of Land Inheritance in Youth Migration and Employment Choices: Evidence from Rural Nigeria," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 36(1), pages 135-160, February.
    18. Zawojska, Ewa & Gastineau, Pascal & Mahieu, Pierre-Alexandre & Cheze, Benoit & Paris, Anthony, 2021. "Measuring policy consequentiality perceptions in stated preference surveys," 2021 Annual Meeting, August 1-3, Austin, Texas 313977, Agricultural and Applied Economics Association.
    19. Lehberger, Mira & Grüner, Sven, 2021. "Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools," Food Policy, Elsevier, vol. 102(C).
    20. Leo C. Zulu & Ida N. S. Djenontin & Judith F. Kamoto & Jessica M. Kampanje-Phiri & Gundula Fischer, 2023. "Do youth conceptualizations influence the inclusion of young people in sustainable agriculture intensification? Insights from Ghana and Malawi," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(12), pages 13909-13935, December.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:areint:274541. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://are-journal.com/are .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.