IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v3y2013ispecial7p687-701.html
   My bibliography  Save this article

Sustainable development of a company: building of new level relationship with the consumers of XXI century

Author

Listed:
  • Yuriy Bilan

    (University of Szczecin)

Abstract

The article contains a brief description of the concept of sustainable development along with review of the literature considering the aspects of the organizations’ responsibility towards consumers. Empirical research focusing on the issues connected with the existence or non-existence of the consumer of the XXI century is presented in the article. Research was conducted through examination of the current business behavior of the companies originating from Croatia, Poland and Ukraine; it covered 500 respondents from the companies operating in different business sectors. Results of the research showed that the concept of sustainable development continuously develops, the companies feel the influence of the shift in the consciousness of the modern consumers and are ready to change in order to comply with their expectations, they aspire to comply with the concept of the sustainable development because such compliance provides them with real economic benefits and building of the new level relationship with the consumers of the XXI century is one of the key factors of such development.

Suggested Citation

  • Yuriy Bilan, 2013. "Sustainable development of a company: building of new level relationship with the consumers of XXI century," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 687-701, November.
    • Handle: RePEc:aes:amfeco:v:3:y:2013:i:special7:p:687-701
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1234.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marieta Olaru & Vasile Dinu & Ghiorghiţa Stoleriu & Diana Şandru & Violeta Dincă, 2010. "Responsible Commercial Activity Of Smes And Specific Values Of Sustainable Development In Terms Of The European Excellence Model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 10-26, February.
    2. Vasile Dinu & Ion Schileru & Anca Atanase, 2012. "Attitude of Romanian Consumers Related to Products’ Ecological Labelling," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 8-24, February.
    3. Vasile Dinu, 2012. "Consumers’ Education and Information from the Perspective of Their Awareness and Ecological Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 5-6, February.
    4. Vasile Dinu, 2010. "Commercial Activity And The Sustainable Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 5-7, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Elżbieta Izabela Szczepankiewicz & Przemysław Mućko, 2016. "CSR Reporting Practices of Polish Energy and Mining Companies," Sustainability, MDPI, vol. 8(2), pages 1-17, January.
    2. Elżbieta Izabela Szczepankiewicz, 2021. "Identification of Going-Concern Risks in CSR and Integrated Reports of Polish Companies from the Construction and Property Development Sector," Risks, MDPI, vol. 9(5), pages 1-31, May.
    3. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    4. Elżbieta Izabela Szczepankiewicz & Windham Eugene Loopesko & Farid Ullah, 2022. "A Model of Risk Information Disclosures in Non-Financial Corporate Reports of Socially Responsible Energy Companies in Poland," Energies, MDPI, vol. 15(7), pages 1-34, April.
    5. Nina Ilysheva & Elena Baldesku & Ulugbek Zakirov, 2017. "Detection of the Interdependence of Economic Development and Environmental Performance at the Industry Level," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 13(4), pages 19-29.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.
    2. Codruţa Mare & Simona Laura Dragoş & Dan Tudor Lazăr & Cristian Mihai Dragoş, 2013. "Consumer protection through prices: an analysis of the energetic sector in European Union countries," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 327-341, June.
    3. Daniel Adrian Gârdan & Mihai Andronie & Iuliana Petronela Gârdan & Irina Elena Andronie & Mariana Iatagan & Iulian Hurloiu, 2018. "Bioeconomy Development and Using of Intellectual Capital for the Creation of Competitive Advantages by SMEs in the Field of Biotechnology," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 647-647, August.
    4. Tomina Saveanu & Daniel Badulescu & Sorana Saveanu & Maria-Madela Abrudan & Alina Badulescu, 2021. "The Role of Owner-Managers in Shaping CSR Activity of Romanian SMEs," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    5. Jarmila Šebestová & Kateřina Nowáková, 2013. "Dynamic strategy for sustainable business development: mania or hazard?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 442-454, June.
    6. Dorin Maier & Mihaela Maftei & Andreea Maier & Gabriela Elena Bitan, 2019. "A Review of Product Innovation Management Literature in the Context of Organization Sustainable Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 816-816, November.
    7. Vlad Rosca & Raluca Ignat, 2014. "The Sustainability of Fish Consumption in Romania: Customer Behaviour prior and after the Country`s Adherence to the EU," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 243-243, February.
    8. Dorel Mihai Paraschiv & Estera Laura Nemoianu & Claudia Adriana Langă & Tünde Szabó, 2012. "Eco-innovation, Responsible Leadership and Organizational Change for Corporate Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 404-419, June.
    9. repec:aud:audfin:v:20:y:2018:i:49:p:616 is not listed on IDEAS
    10. Ifrim Ana Maria & Biţan Gabriela Elena & Maier Dorin & Fogoroş Teodora Elena, 2020. "Improving the performance of organizational innovation processes by applying the Six Sigma methodology," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1098-1108, July.
    11. Cristina Raluca Popescu & Gheorghe N. Popescu & Veronica Adriana Popescu, 2017. "Assessment of the State of Implementation of Excellence Model Common Assessment Framework (CAF) 2013 by the National Institutes of Research – Development – Innovation in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 1-41, February.
    12. Camelia-Beatrice MAEREAN & Eugen ALBU, 2019. "Befriending Innovation €“ From Entrepreneurial Vision To Public Policy," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 499-507, November.
    13. Gabriela Tigu & Maria-Cristina Iorgulescu & Anamaria Sidonia Ravar & Ramona Lile, 2015. "A Pilot Profile of the Social Entrepreneur in the Constantly Changing Romanian Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 1-25, February.
    14. Armenia Androniceanu & Irina-Virginia Drăgulănescu, 2012. "Sustainability of the Organizational Changes in the Context of Global Economic Crisis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 365-379, June.
    15. Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012. "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 333-348, June.
    16. Viorel Coca & Mihaela Dobrea & Cristinel Vasiliu, 2013. "Towards a sustainable development of retailing in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 583-602, November.
    17. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    18. Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011. "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 448-463, June.
    19. Cristina Raluca Gh. Popescu & Viorel Costin Banța, 2019. "Performance Evaluation of the Implementation of the 2013/34/EU Directive in Romania on the Basis of Corporate Social Responsibility Reports," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
    20. Sonja Bettina Keppler & Marieta Olaru & Georgiana Marin, 2015. "Fostering Entrepreneurial Investment Decision in Medical Technology Ventures in a Changing Business Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 390-390, February.
    21. Armenia Androniceanu, 2017. "The Three-Dimensional Approach of Total Quality Management, an Essential Strategic Option for Business Excellence," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 1-61, February.

    More about this item

    Keywords

    sustainable development; organizations’ responsibility; consumer awarness; relationship between companies and consumers; business behavior;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:3:y:2013:i:special7:p:687-701. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.