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Eco-innovation, Responsible Leadership and Organizational Change for Corporate Sustainability


  • Dorel Mihai Paraschiv

    (Academy of Economic Studies, Bucharest, Romania)

  • Estera Laura Nemoianu

    () (Academy of Economic Studies, Bucharest, Romania)

  • Claudia Adriana Langă

    (Academy of Economic Studies, Bucharest, Romania)

  • Tünde Szabó

    (Academy of Economic Studies, Bucharest, Romania)


Creating a sustainable development strategy is essential for organizations that seek to reduce risks associated with tightening legislation, increased energy prices and natural resources and growing customer demands. Sustainability requires the full integration of social and environmental aspects into the vision, culture and operations of an organization, a profound process of organizational change being essential. The purpose of this paper is to present the main drivers of corporate sustainability, illustrating – after a thorough literature review – the link between the following elements: corporate sustainability – a necessity in the current global context; eco-innovation – as a way to implement sustainability in an organization; responsible leadership – as the art of building and maintaining strong and moral relationships with all stakeholders; organizational culture and organizational change – the basic elements through which organizations continuously renew their processes and products, adapting them to the new context. Furthermore, the paper provides an overview of organizations active in Romania in terms of sustainability practices, in general, and the ecological component of sustainable development, in particular, by presenting the results of an exploratory questionnaire-based research. The research reflects the importance of visionary management in adopting and implementing sustainability in the responding organizations.

Suggested Citation

  • Dorel Mihai Paraschiv & Estera Laura Nemoianu & Claudia Adriana Langă & Tünde Szabó, 2012. "Eco-innovation, Responsible Leadership and Organizational Change for Corporate Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 404-419, June.
  • Handle: RePEc:aes:amfeco:v:14:y:2012:i:32:p:404-419

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    References listed on IDEAS

    1. Marieta Olaru & Vasile Dinu & Ghiorghiţa Stoleriu & Diana Şandru & Violeta Dincă, 2010. "Responsible Commercial Activity Of Smes And Specific Values Of Sustainable Development In Terms Of The European Excellence Model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 10-26, February.
    2. Linnenluecke, Martina K. & Griffiths, Andrew, 2010. "Corporate sustainability and organizational culture," Journal of World Business, Elsevier, vol. 45(4), pages 357-366, October.
    3. Nicola Pless & Thomas Maak, 2011. "Responsible Leadership: Pathways to the Future," Journal of Business Ethics, Springer, vol. 98(1), pages 3-13, January.
    4. Székely, Francisco & Knirsch, Marianna, 2005. "Responsible Leadership and Corporate Social Responsibility:: Metrics for Sustainable Performance," European Management Journal, Elsevier, vol. 23(6), pages 628-647, December.
    5. Vasile Dinu, 2010. "Commercial Activity And The Sustainable Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 5-7, February.
    6. Kevin Groves & Michael LaRocca, 2011. "Responsible Leadership Outcomes Via Stakeholder CSR Values: Testing a Values-Centered Model of Transformational Leadership," Journal of Business Ethics, Springer, vol. 98(1), pages 37-55, January.
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    Cited by:

    1. Maurizio Lanfranchi & Carlo Giannetto & Angelina De Pascale & Remus Ion Hornoiu, 2015. "An Application of Qualitative Risk Analysis as a Tool Adopted by Public Organizations for Evaluating “Green Projects”," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 872-872, August.
    2. repec:khe:scajes:v:4:y:2018:i:1:p:82-88 is not listed on IDEAS
    3. repec:gam:jsusta:v:7:y:2015:i:12:p:15847-15856:d:59596 is not listed on IDEAS
    4. Joanna Radomska, 2015. "The Concept of Sustainable Strategy Implementation," Sustainability, MDPI, Open Access Journal, vol. 7(12), pages 1-10, November.
    5. repec:prp:uppmos:978-961-7023-53-4 is not listed on IDEAS
    6. Salina Daud, 2015. "The antecedents of corporate sustainability performance," Proceedings of International Academic Conferences 2704927, International Institute of Social and Economic Sciences.

    More about this item


    corporate sustainability; organizational change; leadership; eco-innovation; sustainable performance;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth


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