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The Relationship Between University Research And The Marketability Of Universities

Author

Listed:
  • Simona Vasilache

    (Academy of Economic Studies, Bucharest, Romania)

  • Alina Mihaela Dima

    (Academy of Economic Studies, Bucharest, Romania)

  • Mihaela Dan

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

As universities are presently involved in a world-wide competition for students, and, implicitly, for markets in which to sell their services, the issue of the advantages research brings, transformed in market share increase, becomes an issue for university management. The paper examines, comparatively, the profitability of basic and applied research in terms of strengthening the market position of a university actively involved in one type of research or in both at a time. Well developed indicators to measure the relationship between research activity and prestige, on the one hand, social capital, on the other, and we will correlate these two research outcomes with the university market share and competitive advantage. The interest a university has to invest in its research activities has a market feedback, which provides a sense of involvement for practical reasons, and that goes beyond the bare purpose of reporting results .

Suggested Citation

  • Simona Vasilache & Alina Mihaela Dima & Mihaela Dan, 2011. "The Relationship Between University Research And The Marketability Of Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 544-554, June.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:30:p:544-554
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    References listed on IDEAS

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    1. Marin Burcea & Paul Marinescu, 2011. "Students’ Perceptions on Corporate Social Responsibility at the Academic Level. Case Study: The Faculty of Administration and Business, University of Bucharest," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 207-220, February.
    2. Pavlina Dalikova, 2011. "Corporate Social Responsibility as a Competitive Advantage," MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    3. Dumitru Miron & Monica Petcu & Iulia Maria Sobolevschi, 2011. "Corporate Social Responsibility and the Sustainable Competitive Advantage," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 162-179, February.
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    Cited by:

    1. Eva Beke & Anita Kolnhofer-Derecskei, 2018. "Talent management at Obuda University focusing on teachers’ and students’ roles," Proceedings of FIKUSZ 2017, in: Proceedings of FIKUSZ '18, pages 56-68, Óbuda University, Keleti Faculty of Business and Management.
    2. Bogdan Gabriel Nistoreanu & Georgica Gheorghe, 2014. "The Perception of the Academics and Students Regarding the Entrepreneurial Education Iin Economic Education," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 811-811, August.

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    More about this item

    Keywords

    entrepreneurial university; performance ratios; basic and applied research;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • C22 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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