Corporate Social Responsibility as a Competitive Advantage
The current decade brings another request to change the unsustainable lifestyle of society at the expense of society, the environment and the future. One of the suitable ways in which to change this situation is through to development of corporate social responsibility. This paper deals with this problematic within the specific area of small and medium sized enterprises. There were detected three major factors hampering the use of corporate social responsibility as a competitive advantage: unethical business environment, poor knowledge and poor ability to present responsible behaviour, and uncertainty regarding the choice of appropriate activities. Nevertheless, small and medium sized enterprises are responsible and seek to improve.
|This chapter was published in: Pavlina Dalikova , , pages 289-302, 2011.|
|This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers] with number 289-302.|
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