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Color The Appearance of Sustainable Fashion Products

Author

Listed:
  • Melissa M Wagner

    (GEMTEX, ENSAIT-Ecole Nationale Supérieure des Arts et Industries Textiles, Roubaix, France)

  • Sónia Figueiredo

    (GEMTEX, ENSAIT-Ecole Nationale Supérieure des Arts et Industries Textiles, Roubaix, France
    Faculty of Textiles, Leather and Industrial Management, Gheorghe Asachi Technical University, Iasi, Romania)

  • Antonela Curteza

    (Faculty of Textiles, Leather and Industrial Management, Gheorghe Asachi Technical University, Iasi, Romania)

  • Sebastien Thomassey

    (GEMTEX, ENSAIT-Ecole Nationale Supérieure des Arts et Industries Textiles, Roubaix, France)

  • Xianyi Zeng

    (GEMTEX, ENSAIT-Ecole Nationale Supérieure des Arts et Industries Textiles, Roubaix, France)

Abstract

Recent results of consumer studies are showing that consumers are becoming more aware and interested in environmental friendly products. Brands and their product developers are designing sustainable garments accordingly but might not be aware of the diverse customer requirements and sustainable importance. More care should be taken to select the most suitable design as products’ physical attributes can influence the consumer perception. Thus, the need for an analysis of feelings and impressions given by the appearance of a sustainable fashion product is presented in this paper.

Suggested Citation

  • Melissa M Wagner & Sónia Figueiredo & Antonela Curteza & Sebastien Thomassey & Xianyi Zeng, 2018. "Color The Appearance of Sustainable Fashion Products," Current Trends in Fashion Technology & Textile Engineering, Juniper Publishers Inc., vol. 2(5), pages 95-96, February.
    • Handle: RePEc:adp:ctftte:v:2:y:2018:i:5:p:95-96
    DOI: 10.19080/CTFTTE.2018.02.555599
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    References listed on IDEAS

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    1. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
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