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An Empirical Study on Factors Influencing Customers to Order Food Online through Food Delivery Apps

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  • M Ganeshwari

    (PSGR Krishnammal College for Women)

Abstract

The Indian start-ups are finding that their secret ingredient for fulfillment in life is indeed, food. There are too many players today fighting to win the consumers heart literally through their bellies. Food technology is that the flavour of the season for Indian start-ups. But contrary to public opinion, it’s not about IT but innovation within the food experience provided to the buyer using real food technology. Indian food delivery market is valued at 15 billion dollars and set for an exponential growth. Food delivery has become a competitive market in India. The expansion of online food ordering delivery platform by mobile apps has made businessmen awake and notice. The number of the favored food hubs like Swiggy, Uber EATS, Zomato, FoodPanda and other similar apps are feeding the planet online and making profits. The target of the study is to analyse the factors influencing customers to order food online through food delivery apps. Chi- Square is employed to analyse the target of the study. From the study, it’s found that the bulk of the respondents (57.8%) accept that there’s difficulty in using the appliance. Thus, the web food delivering application should initiate some ideas for the convenience of the users. The super senior citizens aren’t ready to adapt to the changing trends and technologies in modern food ordering systems. Thus, awareness should be created among them.

Suggested Citation

  • M Ganeshwari, 2021. "An Empirical Study on Factors Influencing Customers to Order Food Online through Food Delivery Apps," Shanlax International Journal of Management, Shanlax Journals, vol. 9(1), pages 20-24, July.
    • Handle: RePEc:acg:managt:v:9:y:2021:i:1:p:20-24
    DOI: 10.34293/management.v9i1.3828
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    References listed on IDEAS

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    1. Yeo, Vincent Cheow Sern & Goh, See-Kwong & Rezaei, Sajad, 2017. "Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 150-162.
    2. Afzaal H. Seyal & Mohd. Noah Abd Rahman, 2003. "A Preliminary Investigation of E-Commerce Adoption in Small & Medium Enterprises in Brunei," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 6(2), pages 6-26, April.
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