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The Effects of Corporate Image on Customers’ Behaviour Kemal Çek

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  • Kemal Çek

Abstract

This research seeks to investigate customer behaviour in relationto corporate image and corporate reputation. Studies wereconducted amongst students within the school of management atthe university of southampton. The corporate image’s effects onthe customers’ behaviours are found to be significant. However,the results have implied that there are other factors influencing thecustomers’ behaviours such as price and quality. Companies needto manage their images in order to be more successful.

Suggested Citation

  • Kemal Çek, 2016. "The Effects of Corporate Image on Customers’ Behaviour Kemal Çek," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., vol. 31(106), pages 101-128, October.
    • Handle: RePEc:acc:malfin:v:31:y:2016:i:106:p:101-128
    DOI: https://doi.org/10.33203/mfy.312272
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    References listed on IDEAS

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    1. Page, Graham & Fearn, Helen, 2005. "Corporate Reputation: What Do Consumers Really Care About?," Journal of Advertising Research, Cambridge University Press, vol. 45(3), pages 305-313, September.
    2. Carl Shapiro, 1982. "Consumer Information, Product Quality, and Seller Reputation," Bell Journal of Economics, The RAND Corporation, vol. 13(1), pages 20-35, Spring.
    3. Carl Shapiro, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 98(4), pages 659-679.
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