IDEAS home Printed from https://ideas.repec.org/r/inm/ormnsc/v32y1986i6p645-659.html
   My bibliography  Save this item

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Tufano, Peter, 1989. "Financial innovation and first-mover advantages," Journal of Financial Economics, Elsevier, vol. 25(2), pages 213-240, December.
  2. Manu, Franklyn A. & Sriram, Ven, 1996. "Innovation, marketing strategy, environment, and performance," Journal of Business Research, Elsevier, vol. 35(1), pages 79-91, January.
  3. Dutta, Prajit K & Lach, Saul & Rustichini, Aldo, 1995. "Better Late Than Early: Vertical Differentiation in the Adoption of a New Technology," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(4), pages 563-589, Winter.
  4. Gombau, Verònica & Segarra Blasco, Agustí, 2011. "The Innovation and Imitation Dichotomy in Spanish firms: do absorptive capacity and the technological frontier matter?," Working Papers 2072/179666, Universitat Rovira i Virgili, Department of Economics.
  5. Zach, Florian J. & Nicolau, Juan L. & Sharma, Abhinav, 2020. "Disruptive innovation, innovation adoption and incumbent market value: The case of Airbnb," Annals of Tourism Research, Elsevier, vol. 80(C).
  6. Porath, Daniel, 2016. "Size and dynamics of order-of-entry effects in pharmaceutical markets," UASM Discussion Paper Series 4/2016, University of Applied Sciences Mainz.
  7. Silvio M. Brondoni, 2012. "Ouverture de 'Innovation Management in Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Innovat, pages 1-9.
  8. Dolores Añón Higón, 2016. "In-house versus External Basic Research and First-to-market Innovations," Working Papers 1601, Department of Applied Economics II, Universidad de Valencia.
  9. Mitsukuni Nishida, 2018. "A Structural Analysis of Entry Order, Performance, and Geography: The Case of the Convenience-Store Industry in Japan," KIER Working Papers 993, Kyoto University, Institute of Economic Research.
  10. John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
  11. Chakravarthi Narasimhan & Z. John Zhang, 2000. "Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs," Marketing Science, INFORMS, vol. 19(4), pages 313-327, November.
  12. Marc Fischer & Michel Clement, 2007. "Erfolgsfaktor Internationalisierung: Eine empirische Analyse der Breite und Geschwindigkeit der internationalen Markteinführung pharmazeutischer Innovationen von Folgern," Schmalenbach Journal of Business Research, Springer, vol. 59(7), pages 847-881, November.
  13. Yan, Yingchen & Zhao, Ruiqing & Lan, Yanfei, 2019. "Moving sequence preference in coopetition outsourcing supply chain: Consensus or conflict," International Journal of Production Economics, Elsevier, vol. 208(C), pages 221-240.
  14. Martin Spann & Marc Fischer & Gerard J. Tellis, 2015. "Skimming or Penetration? Strategic Dynamic Pricing for New Products," Marketing Science, INFORMS, vol. 34(2), pages 235-249, March.
  15. Didem Demirhan & Varghese S. Jacob & Srinivasan Raghunathan, 2007. "Strategic IT Investments: The Impact of Switching Cost and Declining IT Cost," Management Science, INFORMS, vol. 53(2), pages 208-226, February.
  16. Sofka, Wolfgang & Schmidt, Tobias, 2004. "I Like The Way You Move: An Empirical Investigation into the Mechanisms Behind First Mover and Follower Strategies," ZEW Discussion Papers 04-87, ZEW - Leibniz Centre for European Economic Research.
  17. Himme, Alexander, 2005. "Der Einfluss der Markteintrittsreihenfolge auf den Unternehmenserfolg: Eine Zusammenfassung empirischer Arbeiten und Leitlinien für die weitere Forschung auf diesem Gebiet," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 600, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  18. Dietz, Martin D., 2003. "Screening and advising by a venture capitalist with a time constraint," CFS Working Paper Series 2003/48, Center for Financial Studies (CFS).
  19. Patrick M. Kreiser & Brian S. Anderson & Donald F. Kuratko & Louis D. Marino, 2020. "Entrepreneurial Orientation and Environmental Hostility: A Threat Rigidity Perspective," Entrepreneurship Theory and Practice, , vol. 44(6), pages 1174-1198, November.
  20. von Hippel, Eric & Kaulartz, Sandro, 2021. "Next-generation consumer innovation search: Identifying early-stage need-solution pairs on the web," Research Policy, Elsevier, vol. 50(8).
  21. Jacob Goldenberg & Donald R. Lehmann & David Mazursky, 2001. "The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success," Management Science, INFORMS, vol. 47(1), pages 69-84, January.
  22. Thomas Cleff & Klaus Rennings, 2011. "Theoretical and Empirical Evidence of Timing-to-Market and Lead Market Strategies for Successful Environmental Innovation," Discussion Papers dp11-01, Department of Economics, Simon Fraser University.
  23. Livingston, Miles & Williams, Glenn, 2007. "Drexel Burnham Lambert's bankruptcy and the subsequent decline in underwriter fees," Journal of Financial Economics, Elsevier, vol. 84(2), pages 472-501, May.
  24. Louis A. Thomas, 1996. "Brand Capital and Entry Order," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 5(1), pages 107-129, March.
  25. Sharma, Piyush & Davcik, Nebojsa S. & Pillai, Kishore Gopalakrishna, 2016. "Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance," Journal of Business Research, Elsevier, vol. 69(12), pages 5662-5669.
  26. Moren Lévesque & Maria Minniti & Dean Shepherd, 2009. "Entrepreneurs’ Decisions on Timing of Entry: Learning from Participation and from the Experiences of Others," Entrepreneurship Theory and Practice, , vol. 33(2), pages 547-570, March.
  27. Lopez, Luis E. & Roberts, Edward B., 2002. "First-mover advantages in regimes of weak appropriability: the case of financial services innovations," Journal of Business Research, Elsevier, vol. 55(12), pages 997-1005, December.
  28. Michael, Steven C., 2003. "First mover advantage through franchising," Journal of Business Venturing, Elsevier, vol. 18(1), pages 61-80, January.
  29. Usero, Belén & Fernández, Zulima, 2009. "First come, first served: How market and non-market actions influence pioneer market share," Journal of Business Research, Elsevier, vol. 62(11), pages 1139-1145, November.
  30. Mitsukuni Nishida, 2017. "First-Mover Advantage Through Distribution: A Decomposition Approach," Marketing Science, INFORMS, vol. 36(4), pages 590-609, July.
  31. Bronnenberg, Bart & Dube, Jean-Pierre, 2016. "The Formation of Consumer Brand Preferences," CEPR Discussion Papers 11648, C.E.P.R. Discussion Papers.
  32. Verònica Gombau & Agustí Segarra, 2011. "The Innovation and Imitation Dichotomy in Spanish firms: do absorptive capacity and the technological frontier matter?," Working Papers XREAP2011-22, Xarxa de Referència en Economia Aplicada (XREAP), revised Dec 2011.
  33. Halberstadt, Jantje & Kollhoff, Sophia & Kraus, Sascha & Dhir, Amandeep, 2022. "Early bird or early worm? First-mover (dis)advantages and the success of web-based social enterprises," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
  34. JP Eggers & Michal Grajek & Tobias Kretschmer, 2011. "Performance implications of core and complementary pre-entry experience: The role of consumer heterogeneity in mobile telephony," ESMT Research Working Papers ESMT-11-03 (R2), ESMT European School of Management and Technology, revised 29 May 2012.
  35. Chen, Chung-Jen & Hsiao, Yung-Chang, 2013. "The endogenous role of location choice in product innovations," Journal of World Business, Elsevier, vol. 48(3), pages 360-372.
  36. Urban, Glen L. & Kalyanaram, Gurumurthy., 1990. "Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods," Working papers 3207-90., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  37. Carrillo, Janice E. & Franza, Richard M., 2006. "Investing in product development and production capabilities: The crucial linkage between time-to-market and ramp-up time," European Journal of Operational Research, Elsevier, vol. 171(2), pages 536-556, June.
  38. Christina Guenther, 2009. "Pioneer burnout: Radical product innovation and firm capabilities," Papers on Economics and Evolution 2009-22, Philipps University Marburg, Department of Geography.
  39. Ralitza Nikolaeva, 2014. "Post-shakeout Performance, Survivor Bias and the Meaning of Success," Working Papers Series 2 14-04, ISCTE-IUL, Business Research Unit (BRU-IUL).
  40. Özer, Özalp & Uncu, Onur, 2015. "Integrating dynamic time-to-market, pricing, production and sales channel decisions," European Journal of Operational Research, Elsevier, vol. 242(2), pages 487-500.
  41. Kun-Huang Huarng & Tiffany Hui-Kuang Yu, 2014. "Analysis of franchisors' expansion strategies and competition," The Service Industries Journal, Taylor & Francis Journals, vol. 34(9-10), pages 856-866, July.
  42. Boonman, H.J., 2014. "Strategic real options : Capacity optimization and demand structures," Other publications TiSEM 2c1d43fb-e8d5-4f50-9bbf-f, Tilburg University, School of Economics and Management.
  43. Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016. "The Formation of Consumer Brand Preferences," NBER Working Papers 22691, National Bureau of Economic Research, Inc.
  44. Bauer, Hans H. & Fischer, Marc, 2000. "Product life cycle patterns for pharmaceuticals and their impact on R&D profitability of late mover products," International Business Review, Elsevier, vol. 9(6), pages 703-725, December.
  45. Chen, Jiaqiong & Askin, Ronald G., 2009. "Project selection, scheduling and resource allocation with time dependent returns," European Journal of Operational Research, Elsevier, vol. 193(1), pages 23-34, February.
  46. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Parra-Requena, Gloria, 2012. "Towards a comprehensive model of entry timing in the ICT industry: Direct and indirect effects," Journal of World Business, Elsevier, vol. 47(2), pages 297-310.
  47. Burchill, Gary & Fine, Charles H., 1994. "Time versus market orientation in product concept development : empirically-based theory generation," Working papers 3694-94. WP (Internationa, Massachusetts Institute of Technology (MIT), Sloan School of Management.
  48. Chao Wang & Ilaria Dalla Pozza, 2014. "The antecedents of customer lifetime duration and discounted expected transactions: Discrete-time based transaction data analysis," Working Papers 2014-203, Department of Research, Ipag Business School.
  49. Song, Michael & Zhao, Y. Lisa & Di Benedetto, C. Anthony, 2013. "Do perceived pioneering advantages lead to first-mover decisions?," Journal of Business Research, Elsevier, vol. 66(8), pages 1143-1152.
  50. Rhee, Byong-Duk, 2006. "First-mover disadvantages with idiosyncratic consumer tastes along unobservable characteristics," Regional Science and Urban Economics, Elsevier, vol. 36(1), pages 99-117, January.
  51. Ernst R. Berndt & Linda T. Bui & David H. Lucking-Reiley & Glen L. Urban, 1996. "The Roles of Marketing, Product Quality, and Price Competition in the Growth and Composition of the U.S. Antiulcer Drug Industry," NBER Chapters, in: The Economics of New Goods, pages 277-328, National Bureau of Economic Research, Inc.
  52. Marc Fischer & Peter Leeflang & Peter Verhoef, 2010. "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, vol. 8(4), pages 429-460, December.
  53. Hans H. Bauer & Marc Fischer & Volker Pfahlert, 2001. "Lohnt sich für Pharmaunternehmen der Markteintritt als Late Mover? — Ergebnisse einer Rentabilitätsanalyse," Schmalenbach Journal of Business Research, Springer, vol. 53(6), pages 632-648, September.
  54. Govert E. Bijwaard & Maarten C.W. Janssen & Emiel Maasland, 2005. "Early Mover Advantages," Tinbergen Institute Discussion Papers 05-007/1, Tinbergen Institute.
  55. Yan, Yingchen & Zhao, Ruiqing & Lan, Yanfei, 2017. "Asymmetric retailers with different moving sequences: Group buying vs. individual purchasing," European Journal of Operational Research, Elsevier, vol. 261(3), pages 903-917.
  56. Mark Simon & Susan M. Houghton, 2002. "The Relationship among Biases, Misperceptions, and the Introduction of Pioneering Products: Examining Differences in Venture Decision Contexts," Entrepreneurship Theory and Practice, , vol. 27(2), pages 105-124, April.
  57. Cong Pan, 2015. "Should Brand Firms Always Take Pioneering Position?," ISER Discussion Paper 0938, Institute of Social and Economic Research, Osaka University.
  58. Riemer, Hila & Mallik, Suman & Sudharshan, Devanathan, 2002. "Market Shares Follow the Zipf Distribution," Working Papers 02-0125, University of Illinois at Urbana-Champaign, College of Business.
  59. William Boulding & Markus Christen, 2008. "Disentangling Pioneering Cost Advantages and Disadvantages," Marketing Science, INFORMS, vol. 27(4), pages 699-716, 07-08.
  60. Clement, Michel & Litfin, Thorsten & Vanini, Sven, 1997. "Ist die Pionierrolle ein Erfolgsfaktor? Eine kritische Analyse der empirischen Forschungsergebnisse," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 446, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  61. Buzzell, Robert D., 2004. "The PIMS program of strategy research: A retrospective appraisal," Journal of Business Research, Elsevier, vol. 57(5), pages 478-483, May.
  62. Yi-Ling Cheng & Takatoshi Tabuchi, 2018. "Product Proliferation and First Mover Advantage in a Multiproduct Duopoly," CIRJE F-Series CIRJE-F-1091, CIRJE, Faculty of Economics, University of Tokyo.
  63. Ming Ding & Jehoshua Eliashberg, 2002. "Structuring the New Product Development Pipeline," Management Science, INFORMS, vol. 48(3), pages 343-363, March.
  64. William Boulding & Markus Christen, 2003. "Sustainable Pioneering Advantage? Profit Implications of Market Entry Order," Marketing Science, INFORMS, vol. 22(3), pages 371-392.
  65. Pennings, Enrico & Lint, Onno, 1997. "The option value of advanced R & D," European Journal of Operational Research, Elsevier, vol. 103(1), pages 83-94, November.
  66. Thomas Cleff & Klaus Rennings, 2014. "Are There Any First And Second Mover Advantages For Eco-Pioneers? Lead Market Strategies For Environmental Innovation," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 164-189.
  67. Gopalakrishnan, S. & Damanpour, F., 1997. "A review of innovation research in economics, sociology and technology management," Omega, Elsevier, vol. 25(1), pages 15-28, February.
  68. Nikolaeva Ralitza & Kalwani Manohar U & Robinson William T & Sriram S., 2009. "Survival Determinants for Online Retailers," Review of Marketing Science, De Gruyter, vol. 7(1), pages 1-23, February.
  69. Cong Pan, 2018. "Firms’ timing of production with heterogeneous consumers," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 51(4), pages 1339-1362, November.
  70. Abdollah Arasteh, 2020. "Considering Project Management Activities for Engineering Design Groups," SN Operations Research Forum, Springer, vol. 1(4), pages 1-29, December.
  71. Zulima Fernández & Belén Usero, 2007. "The erosion of pioneer advantage in the European mobile telecommunications industry," Service Business, Springer;Pan-Pacific Business Association, vol. 1(3), pages 195-210, September.
  72. Cantamessa, Marco & Valentini, Carlo, 2000. "Planning and managing manufacturing capacity when demand is subject to diffusion effects," International Journal of Production Economics, Elsevier, vol. 66(3), pages 227-240, July.
  73. Peter N. Golder & Rachel Shacham & Debanjan Mitra, 2009. "—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?," Marketing Science, INFORMS, vol. 28(1), pages 166-179, 01-02.
  74. J. P. Eggers & Michał Grajek & Tobias Kretschmer, 2020. "Experience, Consumers, and Fit: Disentangling Performance Implications of Preentry Technological and Market Experience in 2G Mobile Telephony," Organization Science, INFORMS, vol. 31(2), pages 245-265, March.
  75. Nakil Sung, 2014. "Declining first-mover advantage in mobile telecommunications markets," The Service Industries Journal, Taylor & Francis Journals, vol. 34(2), pages 89-102, January.
  76. Muck, Johannes & Heimeshoff, Ulrich, 2012. "First mover advantages in mobile telecommunications: Evidence from OECD countries," DICE Discussion Papers 71, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
  77. Rodríguez-Pinto, Javier & Carbonell, Pilar & Rodríguez-Escudero, Ana I., 2011. "Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 145-154.
  78. Min, Sungwook & Wolfinbarger, Mary, 2005. "Market share, profit margin, and marketing efficiency of early movers, bricks and clicks, and specialists in e-commerce," Journal of Business Research, Elsevier, vol. 58(8), pages 1030-1039, August.
  79. Whalley, Jason & Curwen, Peter, 2012. "Incumbency and market share within European mobile telecommunication networks," Telecommunications Policy, Elsevier, vol. 36(3), pages 222-236.
  80. Mascarenhas, Briance, 1997. "The order and size of entry into international markets," Journal of Business Venturing, Elsevier, vol. 12(4), pages 287-299, July.
  81. Xiong Xiaoqin & Cheng Aiguo, 2020. "Evaluation of Heavy Commercial Vehicles Brand Considering Multi-Attribute Indexes in China," Journal of Systems Science and Information, De Gruyter, vol. 8(4), pages 291-308, August.
  82. Bo-Seong Yun & Sang-Gun Lee & Yaichi Aoshima, 2019. "An analysis of the trilemma phenomenon for Apple iPhone and Samsung Galaxy," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 779-812, December.
  83. Covin, Jeffrey G. & Slevin, Dennis P. & Heeley, Michael B., 2000. "Pioneers and followers: Competitive tactics, environment, and firm growth," Journal of Business Venturing, Elsevier, vol. 15(2), pages 175-210, March.
  84. Matthew Selove, 2014. "How Do Firms Become Different? A Dynamic Model," Management Science, INFORMS, vol. 60(4), pages 980-989, April.
  85. Coscelli, Andrea & Shum, Matthew, 2004. "An empirical model of learning and patient spillovers in new drug entry," Journal of Econometrics, Elsevier, vol. 122(2), pages 213-246, October.
  86. Gregory S. Carpenter, 2017. "Market orientation: reflections on field-based, discovery-oriented research," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 13-19, June.
  87. Mohan V. Tatikonda & Mitzi M. Montoya-Weiss, 2001. "Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance," Management Science, INFORMS, vol. 47(1), pages 151-172, January.
  88. Ansgar Dorenkamp & Ivo Mossig, 2010. "Economic Policy and its Impact on the Evolution of Clusters and Spatial Systems Exemplified by German TV Programme Production," Chapters, in: Dirk Fornahl & Sebastian Henn & Max-Peter Menzel (ed.), Emerging Clusters, chapter 3, Edward Elgar Publishing.
  89. Ashish Sood & Gareth M. James & Gerard J. Tellis & Ji Zhu, 2012. "Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder," Marketing Science, INFORMS, vol. 31(6), pages 964-979, November.
  90. Sinha, Priyank & Sainy, Romi, 2021. "How can Indian small-scale fashion retailers survive COVID-19 disruption?-A Brand Portfolio Optimization Perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  91. Añón Higón, Dolores, 2016. "In-house versus external basic research and first-to-market innovations," Research Policy, Elsevier, vol. 45(4), pages 816-829.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.