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Zur Wirkung moralischer Appelle als Nudging? Ergebnisse aus verhaltensökonomischen Experimenten

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  • Thieme, Lutz
  • Winkelhake, Olaf

Abstract

In den Diskussionen zur Nutzung von Nudges zur Anregung gewünschten Verhaltens spielen Normen eine zentrale Rolle. Mit Hilfe einer Variation des Diktatorspiels gehen wir der Frage nach, ob der Verweis auf eine Gleichverteilungsnorm eine Verhaltensänderung im Sinne des Nudgings bewirkt. Wir prüfen weiter, ob die Wirkung der Gleichverteilungsnorm von der Größe der Gruppe abhängt, die von der Teilung profitiert. Unsere Ergebnisse zeigen einen mittleren bis großen Effekt bei Verweis auf eine Gleichverteilungsnorm. Dieser Effekt scheint jedoch unabhängig von der Größe der profitierenden Gruppe zu sein. Die Ergebnisse erweisen sich als robust gegenüber Diktatorspielen immanenten Mannaeffekten.

Suggested Citation

  • Thieme, Lutz & Winkelhake, Olaf, 2018. "Zur Wirkung moralischer Appelle als Nudging? Ergebnisse aus verhaltensökonomischen Experimenten," Working Papers of the European Institute for Socioeconomics 22, European Institute for Socioeconomics (EIS), Saarbrücken.
    • Handle: RePEc:zbw:eiswps:22
    DOI: 10.22028/D291-27542
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