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A Comparison of US and Canadian Consumers’ Willingness To Pay for Red-Meat Traceability

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  • David Dickinson
  • Jill Hobbs
  • DeeVon Bailey

Abstract

Auction experiments at locations in the U.S. and Canada are used to determine consumers’ willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for raceability, on a percentage basis, for beef than in the U.S.

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File URL: ftp://repec.bus.usu.edu/RePEc/usu/pdf/ERI2003-06.pdf
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File Function: First version, 2003
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Bibliographic Info

Paper provided by Utah State University, Department of Economics in its series Working Papers with number 2003-06.

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Length: 16 pages
Date of creation: Jun 2003
Date of revision:
Handle: RePEc:usu:wpaper:2003-06

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References

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  1. Lusk, Jayson L. & Fox, John A., 2002. "Consumer Demand For Mandatory Labeling Of Beef From Cattle Administered Growth Hormones Or Fed Genetically Modified Corn," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(01), April.
  2. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U. S. Consumers Willing To Pay For It?," 2002 Annual meeting, July 28-31, Long Beach, CA 19670, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Grannis, Jennifer L. & Hooker, Neal H. & Thilmany, Dawn D., 2000. "Consumer Preference For Specific Attributes In Natural Beef Products," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36406, Western Agricultural Economics Association.
  4. Sterling Liddell & DeeVon Bailey, . "Market opportunities and threats to the U.S. pork industry posed by traceability systems," Working Papers 2001-06, Utah State University, Department of Economics.
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Cited by:
  1. Julie A. Caswell & Siny Joseph, 2007. "Consumer Demand for Quality: Major Determinant for Agricultural and Food Trade in the Future?," Food Marketing Policy Center Research Reports 097, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
  2. Oyewumi, Olubukola Ayodeju & Jooste, Andre, 2006. "Measuring the determinants of pork consumption in Bloemfontein, Central South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 45(2), June.
  3. Gampl, Birgit, 2006. "Rückverfolgbarkeit von Lebensmitteln: Eine empirische Analyse kettenübergreifender Informationssysteme," I&I Working Paper 02/2006, Christian-Albrechts-University of Kiel, Department of Agricultural Economics, Section Innovation and Information.

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