Auction experiments at locations in the U.S. and Canada are used to determine consumers’ willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for raceability, on a percentage basis, for beef than in the U.S.
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Paper provided by Utah State University, Department of Economics in its series Working Papers with number
2003-06.
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