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Consumer Preference For Specific Attributes In Natural Beef Products

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Author Info

  • Grannis, Jennifer L.
  • Hooker, Neal H.
  • Thilmany, Dawn D.

Abstract

This study examines the willingness to pay for a locally-produced, natural beef product in the Intermountain West. In addition to presenting market shares at various prices, this study examines the relevance of several production characteristics, to determine how important they are to consumers, especially the target group willing to pay premium prices. Concern about hormones is consistently higher than other animal- and environmentally-friendly attributes, while concern about local production is the lowest among the respondents. As would be expected, the average concern about each of these characteristics increased among the group most willing to pay a premium for natural beef.

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File URL: http://purl.umn.edu/36406
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Bibliographic Info

Paper provided by Western Agricultural Economics Association in its series 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia with number 36406.

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Date of creation: 2000
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Handle: RePEc:ags:waeava:36406

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Keywords: Demand and Price Analysis; Livestock Production/Industries;

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  1. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
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Cited by:
  1. David Dickinson & Jill Hobbs & DeeVon Bailey, 2003. "A Comparison of US and Canadian Consumers’ Willingness To Pay for Red-Meat Traceability," Working Papers 2003-06, Utah State University, Department of Economics.
  2. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(02), December.
  3. Wang, Xi & Curtis, Kynda R. & Moeltner, Klaus, 2011. "Modeling the Impact of New Information on Consumer Preferences for Specialty Meat Products," 2011 Conference (55th), February 8-11, 2011, Melbourne, Australia 100540, Australian Agricultural and Resource Economics Society.

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