Mixed Method Evaluation of a Passive mHealth Sexual Information Texting Service in Uganda
AbstractWe evaluate the impact of a health information intervention implemented through mobile phones, using a clustered randomized control trial augmented by qualitative interviews. The intervention aimed to improve sexual health knowledge and shift individuals towards safer sexual behavior by providing reliable information about sexual health. The novel technology designed by Google and Grameen Technology Center provided automated searches of an advice database on topics requested by users via SMS. It was offered by MTN Uganda at no cost to users. Quantitative survey results allow us to reject the hypothesis that improving access to information would increase knowledge and shift behavior to less risky sexual activities. In fact, we find that the service led to an increase in promiscuity, and no shift in perception of norms. Qualitative focus groups discussions support the findings of the quantitative survey results. We conclude by discussing a potential mechanism explaining the counterintuitive findings.
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Date of creation: Jun 2013
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Other versions of this item:
- Julian Jamison & Dean Karlan & Pia Raffler, 2013. "Mixed Method Evaluation of a Passive mHealth Sexual Information Testing Service in Uganda," Working Papers 1025, Economic Growth Center, Yale University.
- Jamison, Julian & Karlan, Dean & Raffler, Pia, 2013. "Mixed Method Evaluation of a Passive mHealth Sexual Information Texting Service in Uganda," Working Papers 116, Yale University, Department of Economics.
- D13 - Microeconomics - - Household Behavior - - - Household Production and Intrahouse Allocation
- O12 - Economic Development, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
- O31 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
- O33 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-06-16 (All new papers)
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