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Discontinuous Behavioral Responses to Recycling Laws and Plastic Water Bottle Deposits

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  • W. Kip Viscusi
  • Joel Huber
  • Jason Bell
  • Caroline Cecot

Abstract

Economic theory predicts that individual recycling behavior gravitates toward extremes—either diligent recycling or no recycling at all. Using a nationally representative sample of 3,158 bottled water users, this article finds that this prediction is borne out for consumer recycling of plastic water bottles. Both water bottle deposits and recycling laws foster recycling through a discontinuous effect that converts reluctant recyclers into diligent recyclers. Within this context, a number of factors influencing recycling emerge. The warm glow from being both an environmentalist and an environmental group member is about equal to the monetary value of 5 cent bottle deposits. Respondents from states with stringent recycling laws and bottle deposits have greater recycling rates. Consistent with recycling being a threshold response, the efficacy of these policy interventions is greater for those who do not already recycle, have lower income, and do not consider themselves to be environmentalists.

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Bibliographic Info

Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 15585.

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Date of creation: Dec 2009
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Publication status: published as "Discontinuous Behavioral Responses to Recycling Laws and Plastic Water Bottle Deposits," with Joel Huber, Jason Bell, and Caroline Cecot, American Law and Economics Review, Vol. 15, No. 1 (Spring 2013), pp. 110-155.
Handle: RePEc:nbr:nberwo:15585

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  1. Richard C. Porter, 1983. "Michigan's Experience with Mandatory Deposits on Beverage Containers," Land Economics, University of Wisconsin Press, vol. 59(2), pages 177-194.
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