Consumers’ Willingness To Buy Food Via The Internet: A Review Of The Litterature And A Model For Future Research
AbstractIn the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium, product, consumer, firm and environment are distinguished. In order to draw the various results together and provide a coherent framework for future research, we then propose a model which combines the Theory of Planned Behaviour and the lifestyle construct. The model can be used to analyse how beliefs affecting consumers intention to buy food via the Internet are formed and changed due to experience with such shopping
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Bibliographic InfoPaper provided by University of Aarhus, Aarhus School of Business, The MAPP Centre in its series MAPP Working Papers with number 84.
Length: 28 pages
Date of creation: 02 Sep 2004
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