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An Exploratory Analysis Of Familiarity And Willingness To Use Online Food Shopping Services In A Local Area Of Texas


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  • Hiser, Jennifer
  • Nayga, Rodolfo M., Jr.
  • Capps, Oral, Jr.


Online food shopping is not only one of the newest innovations in grocery shopping but also one of the many services integrating the changing needs of consumers and the increasing use of modern technology. A survey was conducted in the Bryan/College Station area of Texas to determine a quantitative profile of consumers, via logit analysis, who are familiar with the concept of online food shopping and who are willing to use an online food shopping service. Older people, females, major shoppers, and people with lower incomes are less likely to be familiar with the concept of online food shopping. Those consumers willing to consider using online food shopping services are those familiar with the concept of online food shopping, those who find convenience as the largest benefit, and those who are chiefly concerned about price, credit card security, and delivery service. Older people and those with no college education are less likely to use online food shopping services.

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Bibliographic Info

Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 30 (1999)
Issue (Month): 1 (March)

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Handle: RePEc:ags:jlofdr:26794

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Keywords: Consumer/Household Economics;


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  1. Kinsey, Jean D., 1998. "Supermarket Trends And Changes In Retail Food Delivery," Agricultural Outlook Forum 1998 33217, United States Department of Agriculture, Agricultural Outlook Forum.
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Cited by:
  1. Morganosky, Michelle A. & Cude, Brenda J., 2001. "Consumer Responses To Online Food Retailing," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(01), March.
  2. Ramus, Kim Bjarne & Grunert, Klaus G., 2004. "Consumers’ Willingness To Buy Food Via The Internet: A Review Of The Litterature And A Model For Future Research," MAPP Working Papers 84, University of Aarhus, Aarhus School of Business, The MAPP Centre.


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