Advanced Search
MyIDEAS: Login

A Socioeconomic Analysis Of Marketing Information Usage Among Ohio Fruit Producers

Contents:

Author Info

  • Jones, Eugene
  • Batte, Marvin T.
  • Schnitkey, Gary D.
Registered author(s):

    Abstract

    Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logit analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://purl.umn.edu/30009
    Download Restriction: no

    Bibliographic Info

    Article provided by Southern Agricultural Economics Association in its journal Southern Journal of Agricultural Economics.

    Volume (Year): 22 (1990)
    Issue (Month): 02 (December)
    Pages:

    as in new window
    Handle: RePEc:ags:sojoae:30009

    Contact details of provider:
    Web page: http://www.saea.org/jaae/jaae.htm
    More information through EDIRC

    Related research

    Keywords: Marketing;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. O'Brien, Phil & Morse, George W., 2006. "Minnesota Extension's Mixed Regional/County Model: Greater Impacts Follows Changes in Structure," Staff Papers 13614, University of Minnesota, Department of Applied Economics.
    2. John Foltz & Kent Lanclos & Joseph Guenthner & Larry Makus & William Sanchez, 1996. "The market for information and consultants in Idaho agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 569-581.
    3. Gerald F. Ortmann & George F. Patrick & Wesley N. Musser & D. Howard Doster, 1993. "Use of private consultants and other sources of information by large cornbelt farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(4), pages 391-402.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ags:sojoae:30009. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.