The strategic effect of bundling: a new perspective
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- Andrea Mantovani, 2013. "The Strategic Effect of Bundling: A New Perspective," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 42(1), pages 25-43, February.
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Citations
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Cited by:
- Andrea Mantovani & Jan Vandekerckhove, 2016.
"The Strategic Interplay Between Bundling and Merging in Complementary Markets,"
Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 37(1), pages 19-36, January.
- A. Mantovani & J. Vandekerckhove, 2012. "The strategic interplay between bundling and merging in complementary markets," Working Papers wp814, Dipartimento Scienze Economiche, Universita' di Bologna.
- Andrea Mantovani & Jan Vandekerckhove, 2012. "The strategic interplay between bundling and merging in complementary markets," Working Papers 2012/10, Institut d'Economia de Barcelona (IEB).
- Reeti Agarwal, 2018. "Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting," Global Business Review, International Management Institute, vol. 19(2), pages 510-531, April.
- Carroll, Kathryn A. & Samek, Anya Savikhin & Zepeda, Lydia, 2016. "Product Bundling as a Behavioral Nudge: Investigating Consumer Fruit and Vegetable Selection using Dual-Self Theory," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236130, Agricultural and Applied Economics Association.
- Angelika Endres-Fröhlich & Burkhard Hehenkamp & Joachim Heinzel, 2022. "The Impact of Product Differentiation on Retail Bundling in a Vertical Market," Working Papers Dissertations 91, Paderborn University, Faculty of Business Administration and Economics.
- Alex Lord & Philip O’Brien, 2017. "What price planning? Reimagining planning as “market maker”," Planning Theory & Practice, Taylor & Francis Journals, vol. 18(2), pages 217-232, April.
- Andrea Mantovani & Jan Vandekerckhove, 2016.
"The Strategic Interplay Between Bundling and Merging in Complementary Markets,"
Managerial and Decision Economics,
John Wiley & Sons, Ltd., vol. 37(1), pages 19-36, January.
- A. Mantovani & J. Vandekerckhove, 2012. "The strategic interplay between bundling and merging in complementary markets," Working Papers wp814, Dipartimento Scienze Economiche, Universita' di Bologna.
- Andrea Mantovani & Jan Vandekerckhove, 2012. "The strategic interplay between bundling and merging in complementary markets," Working Papers 2012/10, Institut d'Economia de Barcelona (IEB).
- Joachim Heinzel, 2019. "Bundling in a Distribution Channel with Retail Competition," Working Papers CIE 120, Paderborn University, CIE Center for International Economics.
- Gregor Langus & Vilen Lipatov & Jorge Padilla, 2019. "Non-horizontal mergers with investments into compatibility," CESifo Working Paper Series 7617, CESifo.
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More about this item
JEL classification:
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
NEP fields
This paper has been announced in the following NEP Reports:- NEP-BEC-2010-06-18 (Business Economics)
- NEP-COM-2010-06-18 (Industrial Competition)
- NEP-CSE-2010-06-18 (Economics of Strategic Management)
- NEP-IND-2010-06-18 (Industrial Organization)
- NEP-MKT-2010-06-18 (Marketing)
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