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MERGERS WITH BUNDLING IN COMPLEMENTARY MARKETS -super-*

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  • JAY PIL CHOI

Abstract

This paper develops a simple model to analyze the effects of mergers in complementary system markets when the merged firm is able to engage in bundling. In particular, I analyze the impact of (mixed) bundling on pricing decisions for existing generations of products and derive welfare implications of mergers. The basic model is then extended to analyze industry dynamics where the implications of mergers for innovation incentives and technical tying/compatibility decisions are explored. I also consider the possibility of counter-merger and derive implications of the policy prescription that prohibits bundling as a condition for merger. Copyright 2008 The Authors. Journal compilation 2008 Blackwell Publishing Ltd. and the Editorial Board of The Journal of Industrial Economics.

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Bibliographic Info

Article provided by Wiley Blackwell in its journal The Journal of Industrial Economics.

Volume (Year): 56 (2008)
Issue (Month): 3 (09)
Pages: 553-577

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Handle: RePEc:bla:jindec:v:56:y:2008:i:3:p:553-577

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Web page: http://www.blackwellpublishing.com/journal.asp?ref=0022-1821

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Cited by:
  1. A. Mantovani & F. Ruiz-Aliseda, 2012. "Equilibrium Innovation Ecosystems: The Dark Side of Collaborating with Complementors," Working Papers wp825, Dipartimento Scienze Economiche, Universita' di Bologna.
  2. A. Mantovani & J. Vandekerckhove, 2012. "The strategic interplay between bundling and merging in complementary markets," Working Papers wp814, Dipartimento Scienze Economiche, Universita' di Bologna.
  3. Andrea Mantovani, 2013. "The Strategic Effect of Bundling: A New Perspective," Review of Industrial Organization, Springer, vol. 42(1), pages 25-43, February.
  4. Ricardo Flores-Fillol & Rafael Moner-Colonques, 2011. "Endogenous Mergers of Complements with Mixed Bundling," Review of Industrial Organization, Springer, vol. 39(3), pages 231-251, November.
  5. PARDO-GARCIA, Christina & SEMPERE-MONERRIS, Jose J., 2013. "Equilibrium mergers in a composite good industry with efficiencies," CORE Discussion Papers 2013067, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  6. Di Gaetano, Luigi, 2012. "A Model of corporate donations to open source under hardware–software complementarity," MPRA Paper 39849, University Library of Munich, Germany.
  7. Matteo Alvisi & Emanuela Carbonara & Francesco Parisi, 2011. "Separating complements: the effects of competition and quality leadership," Journal of Economics, Springer, vol. 103(2), pages 107-131, June.
  8. O. Tarola & C. Vergari, 2012. "A note on acquisition of complements in a vertically differentiated market," Working Papers wp832, Dipartimento Scienze Economiche, Universita' di Bologna.
  9. Sue Mialon, 2009. "Product-bundling and Incentives for Merger and Strategic Alliance," Emory Economics 0907, Department of Economics, Emory University (Atlanta).

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