The strategic interplay between bundling and merging in complementary markets
AbstractIn this paper, two pairs of complementors have to decide whether to merge and eventually bundle their products. Depending on the degree of competitive pressure in the market, either both pairs decide to merge (with or without bundling), or only one pair merges and bundles, while rivals remain independent. The latter case can very harmful for consumers as it brings surge in prices. We also consider the case in which one pair moves first. Interestingly, we find a parametric region where first movers merge but refrain from bundling, to not induce rivals to merge as well.
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Bibliographic InfoPaper provided by Dipartimento Scienze Economiche, Universita' di Bologna in its series Working Papers with number wp814.
Date of creation: Mar 2012
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Other versions of this item:
- Andrea Mantovani & Jan Vandekerckhove, 2012. "The strategic interplay between bundling and merging in complementary markets," Working Papers 2012/10, Institut d'Economia de Barcelona (IEB).
- D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-03-14 (All new papers)
- NEP-BEC-2012-03-14 (Business Economics)
- NEP-COM-2012-03-14 (Industrial Competition)
- NEP-IPR-2012-03-14 (Intellectual Property Rights)
- NEP-MKT-2012-03-14 (Marketing)
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