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Closed-Form Solutions to Bundling Problems

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  • John C. Eckalbar

Abstract

"This paper investigates the case of a monopolist selling two distinct goods to a group of m traders who are characterized by their reservation prices, which are drawn independently from uniform distributions over the intervals"  [ "0, R 1"]  "and"  [ "0, R 2"] . "Closed-form solutions are derived for optimal prices, quantities, profits, and consumers' surplus under situations of separate sales, pure bundling, and mixed bundling. This allows a clear comparison of the price, output, and welfare effects of various forms of bundling. We further investigate situations of positive marginal cost, positive and negative correlation of reservation values, and substitutes and complements." Copyright (c) 2010, The Author(s) Journal Compilation (c) 2010 Wiley Periodicals, Inc..

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Bibliographic Info

Article provided by Wiley Blackwell in its journal Journal of Economics & Management Strategy.

Volume (Year): 19 (2010)
Issue (Month): 2 (06)
Pages: 513-544

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Handle: RePEc:bla:jemstr:v:19:y:2010:i:2:p:513-544

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Web page: http://www.kellogg.northwestern.edu/research/journals/JEMS/

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Cited by:
  1. Andrea Mantovani, 2013. "The Strategic Effect of Bundling: A New Perspective," Review of Industrial Organization, Springer, vol. 42(1), pages 25-43, February.
  2. Takanori Adachi & Takeshi Ebina & Makoto Hanazono, 2011. "Option Package Bundling," KIER Working Papers 785, Kyoto University, Institute of Economic Research.
  3. Sheikhzadeh, Mehdi & Elahi, Ehsan, 2013. "Product bundling: Impacts of product heterogeneity and risk considerations," International Journal of Production Economics, Elsevier, vol. 144(1), pages 209-222.
  4. Alexei Alexandrov & Özlem Bedre-Defolie, 2013. "The equivalence of bundling and advance sales," ESMT Research Working Papers ESMT-13-11, ESMT European School of Management and Technology.

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