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João Borges de Assunção

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This is information that was supplied by João Assunção in registering through RePEc. If you are João Borges de Assunção , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: João
Middle Name: Borges de
Last Name: Assunção
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RePEc Short-ID: pas66

Email: [This author has chosen not to make the email address public]
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Affiliation

Faculdade de Ciências Económicas e Empresariais
Universidade Católica Portuguesa
Location: Lisboa, Portugal
Homepage: http://www.clsbe.lisboa.ucp.pt/
Email:
Phone:
Fax: +351-21 727 02 52
Postal: Palma de Cima, 1649-023 Lisboa
Handle: RePEc:edi:fcucppt (more details at EDIRC)

Lists

This author is featured on the following reading lists, publication compilations or Wikipedia entries:
  1. Portuguese Economists

Works

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Articles

  1. Praveen K. Kopalle & João L. Assunção, 2000. "When (not) to indulge in 'puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product quality," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(6), pages 223-241.
  2. Praveen K. Kopalle & Aradhna Krishna & João L. Assunção, 1999. "The role of market expansion on equilibrium bundling strategies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 20(7), pages 365-377.

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