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A retrospective review of categorical data analysis – theory and marketing practice

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  • Robert Kapłon

Abstract

W artykule omówiono sposób wykorzystania rachunku kosztów działań w uczelni wyższej. Przedstawiono analizę kosztów dziekanatu za pomocą tej metody przy użyciu modelu kalkulacji kosztów oraz korzyści wynikające z jej zastosowania. Pokazano, że rachunek kosztów działań jest narzędziem, które zapewnia szeroką informację zarządczą, wiarygodne i zrozumiale wyniki oraz dobrze odwzorowuje złożoność procesów realizowanych na uniwersytetach.

Suggested Citation

  • Robert Kapłon, 2006. "A retrospective review of categorical data analysis – theory and marketing practice," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 16(1), pages 55-72.
    • Handle: RePEc:wut:journl:v:1:y:2006:p:55-72
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    References listed on IDEAS

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