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Quantitative Models in Marketing Research


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  • Franses,Philip Hans
  • Paap,Richard


Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

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This book is provided by Cambridge University Press in its series Cambridge Books with number 9780521801669 and published in 2001.

Handle: RePEc:cup:cbooks:9780521801669

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Cited by:
  1. Perez, G. Guirao & Fernandez, V. Cano & Yurda, M.I. Lopez & Donate, M.C. Rodriguez, 2002. "Socioeconomic Factors and the Consumption of Wine in Tenerife," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24798, European Association of Agricultural Economists.
  2. Fok, D. & Paap, R., 2003. "Modeling category-level purchase timing with brand-level marketing variables," Econometric Institute Research Papers 1715, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  3. Robert Kaplon, 2006. "A retrospective review of categorical data analysis – theory and marketing practice," Operations Research and Decisions, Wroclaw University of Technology, Institute of Organization and Management, vol. 1, pages 55-72.
  4. Björn Bünger, 2010. "The demand for relational goods: empirical evidence from the European Social Survey," International Review of Economics, Springer, vol. 57(2), pages 177-198, June.
  5. Bioch, J.C. & Groenen, P.J.F. & Nalbantov, G.I., 2005. "Solving and interpreting binary classification problems in marketing with SVMs," Econometric Institute Research Papers EI 2005-46, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  6. Ben Youssef, Adel & Dahmani, Mounir & Omrani, Nessrine, 2012. "Students' e-skills, organizational change and diversity of learning processs: Evidence from French universities in 2010," ZEW Discussion Papers 12-031, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  7. van Wezel, M.C. & Potharst, R., 2005. "Improved customer choice predictions using ensemble methods," Econometric Institute Research Papers EI 2005-08, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  8. Bas Donkers & Peter Verhoef & Martijn Jong, 2007. "Modeling CLV: A test of competing models in the insurance industry," Quantitative Marketing and Economics, Springer, vol. 5(2), pages 163-190, June.
  9. Makoto Abe, 2006. ""Counting Your Customers" One by One: An Individual Level RF Analysis Based on Consumer Behavior Theory," CIRJE F-Series CIRJE-F-408, CIRJE, Faculty of Economics, University of Tokyo.
  10. Romina Gambacorta & Maria Iannario, 2012. "Statistical models for measuring job satisfaction," Temi di discussione (Economic working papers) 852, Bank of Italy, Economic Research and International Relations Area.
  11. Zhao, Li & Tian, Peng & Xiangyong Li, 2012. "Dynamic pricing in the presence of consumer inertia," Omega, Elsevier, vol. 40(2), pages 137-148, April.
  12. Vicari, Donatella & Alfó, Marco, 2014. "Model based clustering of customer choice data," Computational Statistics & Data Analysis, Elsevier, vol. 71(C), pages 3-13.
  13. Vroomen, B.L.K. & Donkers, B. & Verhoef, P.C. & Franses, Ph.H.B.F., 2003. "Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions," ERIM Report Series Research in Management ERS-2003-075-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  14. Jong, M.G. de, 2006. "Response Bias in International Marketing Research," Open Access publications from Tilburg University urn:nbn:nl:ui:12-189744, Tilburg University.
  15. Abdelfatah Ichou, 2010. "Modelling the Determinants of Job Creation: Microeconometric Models Accounting for Latent Entrepreneurial Ability," Scales Research Reports H201018, EIM Business and Policy Research.
  16. Defrancesco, Edi, 2002. "The Beginning Of Organic Fish Farming In Italy," Working Papers 14367, University of Minnesota, Center for International Food and Agricultural Policy.
  17. Prinz, Aloys & Bünger, Björn, 2009. "The decline of relational goods in the production of well-being?," CAWM Discussion Papers 21, Center of Applied Economic Research Münster (CAWM), University of Münster.
  18. Ginés Guirao Pérez & Victor Javier Cano Fernández & Marta Isabel López Yurda & María Carolina Rodríguez Donate & Margarita Esther Romero Rodríguez, 2004. "Relación entre la frecuencia de consumo de vino y algunas características socioeconómicas de los individuos," Documentos de trabajo conjunto ULL-ULPGC 2004-01, Facultad de Ciencias Económicas de la ULPGC.
  19. Dekimpe, M.G. & Hanssens, D.M. & Nijs, V.R. & Steenkamp, J-B.E.M., 2003. "Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling," ERIM Report Series Research in Management ERS-2003-087-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  20. Bijmolt, Tammo H.A. & Blömeke, Eva & Clement, Michel, 2010. "Should they stay or should they go? Reactivation and Termination of Low-Tier Customers: Effects on Satisfaction, Word-of-Mouth, and Purchases," Research Report 10008, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  21. Edwin Van Gameren & Michiel Ras & Evelien Eggink & Ingrid Ooms, 2005. "The demand for housing services in the Netherlands," ERSA conference papers ersa05p327, European Regional Science Association.
  22. Potharst, R. & van Rijthoven, M. & van Wezel, M.C., 2005. "Modeling brand choice using boosted and stacked neural networks," Econometric Institute Research Papers EI 2005-05, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.


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