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Is there hope for domestically produced poultry meat? A choice experiment of consumers in Ghana

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  • Collins Asante‐Addo
  • Daniela Weible

Abstract

Over the past few decades, the opening up of trade has often put producers in developing countries under competitive pressure from food imports, particularly in the case of poultry products. Consequently, raising numerous concerns about the continued growth of domestic poultry production, especially in sub‐Saharan Africa. Therefore, this paper assesses consumers’ preferences and willingness to pay for chicken meat of domestic and imported origins and other quality attributes. We used data conducted among 500 consumers in Ghana. Results from both a random parameter logit and a latent class models show that consumers have heterogeneous preferences for chicken meat attributes. Specifically, findings indicate that consumers prefer domestic to imported chicken and are willing to pay a premium for domestic chicken. In addition, antibiotic/hormone‐free, fresh, and cuts are preferred with antibiotic/hormone‐free having a larger impact on choices. Furthermore, consumers’ preferences differ across segments and are largely based on their attitudes towards food. [EconLit citations : C25, D12, Q13].

Suggested Citation

  • Collins Asante‐Addo & Daniela Weible, 2020. "Is there hope for domestically produced poultry meat? A choice experiment of consumers in Ghana," Agribusiness, John Wiley & Sons, Ltd., vol. 36(2), pages 281-298, April.
    • Handle: RePEc:wly:agribz:v:36:y:2020:i:2:p:281-298
    DOI: 10.1002/agr.21626
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    1. Aboah, Joshua & Enahoro, Dolapo, 2022. "A systems thinking approach to understand the drivers of change in backyard poultry farming system," Agricultural Systems, Elsevier, vol. 202(C).
    2. Isabel Knößlsdorfer & Matin Qaim, 2023. "Cheap chicken in Africa: Would import restrictions be pro-poor?," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 15(3), pages 791-804, June.
    3. Feyaerts, Hendrik & Maertens, Miet, 2021. "The Market for Onions or Lemons? Import Substitution and Consumer Preferences in Senegal," 2021 Conference, August 17-31, 2021, Virtual 315170, International Association of Agricultural Economists.
    4. Chibanda, Craig & Almadani, Mohamad Isam & Thobe, Petra & Wieck, Christine, 2022. "Broiler production systems in Ghana: economics and the impact of frozen chicken imports," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(4), September.
    5. Kelvin Balcombe & Dylan Bradley & Iain Fraser, 2021. "Do Consumers Really Care? An Economic Analysis of Consumer Attitudes Towards Food Produced Using Prohibited Production Methods," Journal of Agricultural Economics, Wiley Blackwell, vol. 72(2), pages 452-469, June.
    6. Lin Bai & Zhanguo Zhu & Tong Zhang, 2021. "How to Improve Food Quality in the Domestic Market: The Role of “Same Line Same Standard Same Quality”—Evidence from a Consumer Choice Experiment in China," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    7. Kelvin Balcombe & Dylan Bradley & Iain Fraser, 2020. "The Economic Analysis of Consumer Attitudes Towards Food Produced Using Prohibited Production Methods: Do Consumers Really Care?," Studies in Economics 2004, School of Economics, University of Kent.

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