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Value configurations in sharing economy business models

Author

Listed:
  • Andreas Reuschl

    (PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft)

  • Victor Tiberius

    (University of Potsdam)

  • Matthias Filser

    (ZHAW Zürich University of Applied Sciences
    Lappeenranta University of Technology)

  • Yixin Qiu

    (University of Bayreuth)

Abstract

The sharing economy gains momentum and develops a major economic impact on traditional markets and firms. However, only rudimentary theoretical and empirical insights exist on how sharing networks, i.e., focal firms, shared goods providers and customers, create and capture value in their sharing-based business models. We conduct a qualitative study to find key differences in sharing-based business models that are decisive for their value configurations. Our results show that (1) customization versus standardization of shared goods and (2) the centralization versus particularization of property rights over the shared goods are two important dimensions to distinguish value configurations. A second, quantitative study confirms the visibility and relevance of these dimensions to customers. We discuss strategic options for focal firms to design value configurations regarding the two dimensions to optimize value creation and value capture in sharing networks. Firms can use this two-dimensional search grid to explore untapped opportunities in the sharing economy.

Suggested Citation

  • Andreas Reuschl & Victor Tiberius & Matthias Filser & Yixin Qiu, 2022. "Value configurations in sharing economy business models," Review of Managerial Science, Springer, vol. 16(1), pages 89-112, January.
    • Handle: RePEc:spr:rvmgts:v:16:y:2022:i:1:d:10.1007_s11846-020-00433-w
    DOI: 10.1007/s11846-020-00433-w
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    1. Kristina Stoiber & Kurt Matzler & Julia Hautz, 2023. "Ambidextrous structures paving the way for disruptive business models: a conceptual framework," Review of Managerial Science, Springer, vol. 17(4), pages 1439-1485, May.

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    More about this item

    Keywords

    Sharing economy; Business model; Customization; Standardization; Property rights; Value creation; Value capture; Value configuration;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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