IDEAS home Printed from https://ideas.repec.org/a/eee/aumajo/v28y2020i3p4-13.html
   My bibliography  Save this article

The sharing economy: A marketing perspective

Author

Listed:
  • Lim, Weng Marc

Abstract

Many marketers have struggled to harmonise the disparate and fragmented underpinnings characterising the sharing economy under a single umbrella that is not only comprehensive and inclusive but also distinctive enough to account for its unique peculiarities in myriad contexts. This paper adopts an interrogative approach to answer some of the more pertinent questions about the sharing economy, specifically those related to its concepts, enablers, opportunities, challenges, current insights, and ways forward. In doing so, it clarifies the unique peculiarities characterising the sharing economy and enriches understanding of the multitude of alternatives on which consumers and organisations can embark to participate in and leverage off the sharing economy. Implications to theory, practice, and future research conclude the paper.

Suggested Citation

  • Lim, Weng Marc, 2020. "The sharing economy: A marketing perspective," Australasian marketing journal, Elsevier, vol. 28(3), pages 4-13.
    • Handle: RePEc:eee:aumajo:v:28:y:2020:i:3:p:4-13
    DOI: 10.1016/j.ausmj.2020.06.007
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441358220300549
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ausmj.2020.06.007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Abdul-Ghani, Eathar & Hyde, Kenneth F. & Marshall, Roger, 2019. "Conceptualising engagement in a consumer-to-consumer context," Australasian marketing journal, Elsevier, vol. 27(1), pages 2-13.
    2. Fernandes, Bruno & Chimenti, Paula & Nogueira, Roberto, 2020. "A taxonomy of initiatives at work in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 81-86.
    3. Ozanne, Lucie K. & Ozanne, Julie L., 2020. "The power of sharing to support consumers through liminality," Australasian marketing journal, Elsevier, vol. 28(3), pages 34-41.
    4. Mair, Johanna & Reischauer, Georg, 2017. "Capturing the dynamics of the sharing economy: Institutional research on the plural forms and practices of sharing economy organizations," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 11-20.
    5. Martin, Chris J., 2016. "The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?," Ecological Economics, Elsevier, vol. 121(C), pages 149-159.
    6. Lutz, Christoph & Newlands, Gemma, 2018. "Consumer segmentation within the sharing economy: The case of Airbnb," Journal of Business Research, Elsevier, vol. 88(C), pages 187-196.
    7. Fleura Bardhi & Giana M. Eckhardt, 2012. "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 881-898.
    8. Hajli, Nick & Sims, Julian, 2015. "Social commerce: The transfer of power from sellers to buyers," Technological Forecasting and Social Change, Elsevier, vol. 94(C), pages 350-358.
    9. Qin Hui, 2005. "Command vs. Planned Economy: "Dispensability" of the Economic Systems of Central and Eastern Europe and of Prereform China," Chinese Economy, Taylor & Francis Journals, vol. 38(4), pages 23-60, August.
    10. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
    11. Davidson, Alexander & Habibi, Mohammad Reza & Laroche, Michel, 2018. "Materialism and the sharing economy: A cross-cultural study of American and Indian consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 364-372.
    12. Northey, Gavin & Brodie, Rod, 2020. "Leveraging the power of the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 1-3.
    13. Mohammad Reza Habibi & Andrea Kim & Michel Laroche, 2016. "From Sharing to Exchange: An Extended Framework of Dual Modes of Collaborative Nonownership Consumption," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 277-294.
    14. Jessica Santana & Paolo Parigi, 2015. "Risk Aversion and Engagement in the Sharing Economy," Games, MDPI, vol. 6(4), pages 1-14, October.
    15. Mauricio S. Featherman & Nick Hajli, 2016. "Self-Service Technologies and e-Services Risks in Social Commerce Era," Journal of Business Ethics, Springer, vol. 139(2), pages 251-269, December.
    16. Griffith, Denni Arli & van Esch, Patrick & Trittenbach, Makayla, 2018. "Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 111-118.
    17. Bajaj, Dr Neha & Steel, Marion & Ogden, Steve & Rahman, Kaleel, 2020. "Consumer motivations to create alternative consumption platforms," Australasian marketing journal, Elsevier, vol. 28(3), pages 50-57.
    18. Chakravarthi Narasimhan & Purushottam Papatla & Baojun Jiang & Praveen K. Kopalle & Paul R. Messinger & Sridhar Moorthy & Davide Proserpio & Upender Subramanian & Chunhua Wu & Ting Zhu, 2018. "Sharing Economy: Review of Current Research and Future Directions," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 93-106, March.
    19. Paramita, Widya & Septianto, Felix & Winahjoe, Sari & Purwanto, B.M. & Candra, Ika Diyah, 2020. "Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior," Australasian marketing journal, Elsevier, vol. 28(3), pages 42-49.
    20. Barbara Hartl & Eva Hofmann, 2019. "Sharing economy," Chapters, in: Katharina Gangl & Erich Kirchler (ed.), A Research Agenda for Economic Psychology, chapter 11, pages 154-168, Edward Elgar Publishing.
    21. Acquier, Aurélien & Daudigeos, Thibault & Pinkse, Jonatan, 2017. "Promises and paradoxes of the sharing economy: An organizing framework," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 1-10.
    22. Read, Wayne & Robertson, Nichola & McQuilken, Lisa, 2011. "A novel romance: The Technology Acceptance Model with emotional attachment," Australasian marketing journal, Elsevier, vol. 19(4), pages 223-229.
    23. Habibi, Mohammad Reza & Davidson, Alexander & Laroche, Michel, 2017. "What managers should know about the sharing economy," Business Horizons, Elsevier, vol. 60(1), pages 113-121.
    24. Parente, Ronaldo C. & Geleilate, José-Mauricio G. & Rong, Ke, 2018. "The Sharing Economy Globalization Phenomenon: A Research Agenda," Journal of International Management, Elsevier, vol. 24(1), pages 52-64.
    25. Barnes, Stuart J. & Mattsson, Jan, 2016. "Understanding current and future issues in collaborative consumption: A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 104(C), pages 200-211.
    26. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
    27. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    28. Plummer, Ryan & Armitage, Derek, 2007. "A resilience-based framework for evaluating adaptive co-management: Linking ecology, economics and society in a complex world," Ecological Economics, Elsevier, vol. 61(1), pages 62-74, February.
    29. Davide Proserpio & Wendy Xu & Georgios Zervas, 2018. "You get what you give: theory and evidence of reciprocity in the sharing economy," Quantitative Marketing and Economics (QME), Springer, vol. 16(4), pages 371-407, December.
    30. Koen Frenken & Juliet Schor, 2019. "Putting the sharing economy into perspective," Chapters, in: Oksana Mont (ed.), A Research Agenda for Sustainable Consumption Governance, chapter 8, pages 121-135, Edward Elgar Publishing.
    31. Ertimur, Burçak & Venkatesh, Alladi, 2010. "Opportunism in co-production: Implications for value co-creation," Australasian marketing journal, Elsevier, vol. 18(4), pages 256-263.
    32. Sands, Sean & Ferraro, Carla & Campbell, Colin & Kietzmann, Jan & Andonopoulos, Vasiliki Vicki, 2020. "Who shares? Profiling consumers in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 22-33.
    33. Lang, Bodo & Botha, Elsamari & Robertson, Jeandri & Kemper, Joya A. & Dolan, Rebecca & Kietzmann, Jan, 2020. "How to grow the sharing economy? Create Prosumers!," Australasian marketing journal, Elsevier, vol. 28(3), pages 58-66.
    34. Juho Hamari & Mimmi Sjöklint & Antti Ukkonen, 2016. "The sharing economy: Why people participate in collaborative consumption," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(9), pages 2047-2059, September.
    35. Saif Benjaafar & Guangwen Kong & Xiang Li & Costas Courcoubetis, 2019. "Peer-to-Peer Product Sharing: Implications for Ownership, Usage, and Social Welfare in the Sharing Economy," Management Science, INFORMS, vol. 65(2), pages 477-493, February.
    36. Ratten, Vanessa, 2013. "Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions," Australasian marketing journal, Elsevier, vol. 21(3), pages 137-146.
    37. Milanova, Veselina & Maas, Peter, 2017. "Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting," Journal of Business Research, Elsevier, vol. 75(C), pages 159-171.
    38. Lim, Weng Marc, 2018. "Demystifying neuromarketing," Journal of Business Research, Elsevier, vol. 91(C), pages 205-220.
    39. Hartl, Barbara & Hofmann, Eva & Kirchler, Erich, 2016. "Do we need rules for “what's mine is yours”? Governance in collaborative consumption communities," Journal of Business Research, Elsevier, vol. 69(8), pages 2756-2763.
    40. repec:elg:eechap:15612_26 is not listed on IDEAS
    41. Gabor Forgacs & Frederic Dimanche, 2016. "Revenue challenges for hotels in the sharing economy: facing the Airbnb menace," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(6), pages 509-515, December.
    42. Lim, Weng Marc, 2020. "An equity theory perspective of online group buying," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    43. Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie Isobel & Mahr, Dominik & de Ruyter, Ko, 2020. "Augmented reality marketing: A technology-enabled approach to situated customer experience," Australasian marketing journal, Elsevier, vol. 28(4), pages 374-384.
    44. Kathan, Wolfgang & Matzler, Kurt & Veider, Viktoria, 2016. "The sharing economy: Your business model's friend or foe?," Business Horizons, Elsevier, vol. 59(6), pages 663-672.
    45. Nick Hajli & Xiaolin Lin, 2016. "Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information," Journal of Business Ethics, Springer, vol. 133(1), pages 111-123, January.
    46. Starr, Richard G. & Zhu, Andrew Q. & Frethey-Bentham, Catherine & Brodie, Roderick J., 2020. "Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network," Australasian marketing journal, Elsevier, vol. 28(3), pages 67-80.
    47. Prior, Daniel D. & Keränen, Joona, 2020. "Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence," Australasian marketing journal, Elsevier, vol. 28(2), pages 83-89.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bajaj, Dr Neha & Steel, Marion & Ogden, Steve & Rahman, Kaleel, 2020. "Consumer motivations to create alternative consumption platforms," Australasian marketing journal, Elsevier, vol. 28(3), pages 50-57.
    2. Yadav Adhikari & Mana Prasad Wagley & Niroj Dahal, 2023. "Developing the Contextualized SERVQUAL Instrument for Measuring the Service Quality of Nepali Resorts: An Application of the Modified Delphi Technique," SAGE Open, , vol. 13(3), pages 21582440231, September.
    3. Lindsay McCoy & Yuan-Ting Wang & Ting Chi, 2021. "Why Is Collaborative Apparel Consumption Gaining Popularity? An Empirical Study of US Gen Z Consumers," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    4. Wei Yin & Berna Kirkulak-Uludag & Ziling Chen, 2021. "Is the Sharing Economy Green? Evidence from Cross-Country Data," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    5. Syed Abdul Rehman Khan & Muhammad Umar & Alam Asadov & Muhammad Tanveer & Zhang Yu, 2022. "Technological Revolution and Circular Economy Practices: A Mechanism of Green Economy," Sustainability, MDPI, vol. 14(8), pages 1-14, April.
    6. Fernandes, Bruno & Chimenti, Paula & Nogueira, Roberto, 2020. "A taxonomy of initiatives at work in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 81-86.
    7. Lim, Weng Marc & Aggarwal, Arun & Dandotiya, Ravi, 2022. "Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    8. Lang, Bodo & Botha, Elsamari & Robertson, Jeandri & Kemper, Joya A. & Dolan, Rebecca & Kietzmann, Jan, 2020. "How to grow the sharing economy? Create Prosumers!," Australasian marketing journal, Elsevier, vol. 28(3), pages 58-66.
    9. Weng Marc Lim & Gaurav Gupta & Baidyanath Biswas & Rohit Gupta, 2022. "Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1463-1484, September.
    10. Tan, Teck Ming & Makkonen, Hannu & Kaur, Puneet & Salo, Jari, 2022. "How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    11. Bo Young Shin & Keun Tae Cho, 2020. "The Evolutionary Model of Corporate Entrepreneurship: A Case Study of Samsung Creative-Lab," Sustainability, MDPI, vol. 12(21), pages 1-23, October.
    12. Satish Kumar & Weng Marc Lim & Nitesh Pandey & J. Christopher Westland, 2021. "20 years of Electronic Commerce Research," Electronic Commerce Research, Springer, vol. 21(1), pages 1-40, March.
    13. Saleh Md. Arman & Cecilia Mark-Herbert, 2021. "Re-Commerce to Ensure Circular Economy from Consumer Perspective," Sustainability, MDPI, vol. 13(18), pages 1-18, September.
    14. Samar Abdalla & Joseph Amankwah-Amoah & Amgad Badewi, 2023. "Sharing-Economy Ecosystem: A Comprehensive Review and Future Research Directions," Sustainability, MDPI, vol. 15(3), pages 1-15, January.
    15. Pattnaik, Debidutta & Kumar, Satish & Burton, Bruce & Lim, Weng Marc, 2022. "Economic Modelling at thirty-five: A retrospective bibliometric survey," Economic Modelling, Elsevier, vol. 107(C).
    16. Northey, Gavin & Brodie, Rod, 2020. "Leveraging the power of the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 1-3.
    17. Kumar, Satish & Sahoo, Saumyaranjan & Lim, Weng Marc & Dana, Léo-Paul, 2022. "Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    18. Jianing Pang & Fangyi Jiao & Yimeng Zhang, 2022. "An Analysis of the Impact of the Digital Economy on High-Quality Economic Development in China—A Study Based on the Effects of Supply and Demand," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    19. Belezas, Fernando & Daniel, Ana Dias, 2023. "Innovation in the sharing economy: A systematic literature review and research framework," Technovation, Elsevier, vol. 122(C).
    20. Sascha Kraus & Matthias Breier & Weng Marc Lim & Marina Dabić & Satish Kumar & Dominik Kanbach & Debmalya Mukherjee & Vincenzo Corvello & Juan Piñeiro-Chousa & Eric Liguori & Daniel Palacios-Marqués &, 2022. "Literature reviews as independent studies: guidelines for academic practice," Review of Managerial Science, Springer, vol. 16(8), pages 2577-2595, November.
    21. Zuzana Soltysova & Vladimir Modrak, 2020. "Challenges of the Sharing Economy for SMEs: A Literature Review," Sustainability, MDPI, vol. 12(16), pages 1-14, August.
    22. Sands, Sean & Ferraro, Carla & Campbell, Colin & Kietzmann, Jan & Andonopoulos, Vasiliki Vicki, 2020. "Who shares? Profiling consumers in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 22-33.
    23. Yingxue Xia & Hong-Youl Ha, 2021. "Does Customer Orientation Matter? Direct and Indirect Effects in a Service Quality-Sustainable Restaurant Satisfaction Framework in China," Sustainability, MDPI, vol. 13(3), pages 1-16, January.
    24. Lina Ma & Wanying Zhao & Longzhu Dong & Yushen Du, 2023. "Platforms Competition: An Ecosystem-View Analysis Based on Evolutionary Game Theory," SAGE Open, , vol. 13(4), pages 21582440231, December.
    25. Leonardo M. Raimundo & João F. Proença, 2023. "The Influence of Sustainability on Psychological Ownership in Services Based on Temporary Access," Sustainability, MDPI, vol. 15(14), pages 1-35, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Akbari, Morteza & Foroudi, Pantea & Khodayari, Maryam & Zaman Fashami, Rahime & Shahabaldini parizi, Zahra & Shahriari, Elmira, 2022. "Sharing Your Assets: A Holistic Review of Sharing Economy," Journal of Business Research, Elsevier, vol. 140(C), pages 604-625.
    2. Steven Kane Curtis & Matthias Lehner, 2019. "Defining the Sharing Economy for Sustainability," Sustainability, MDPI, vol. 11(3), pages 1-25, January.
    3. Northey, Gavin & Brodie, Rod, 2020. "Leveraging the power of the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 1-3.
    4. Sands, Sean & Ferraro, Carla & Campbell, Colin & Kietzmann, Jan & Andonopoulos, Vasiliki Vicki, 2020. "Who shares? Profiling consumers in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 22-33.
    5. Lang, Bodo & Botha, Elsamari & Robertson, Jeandri & Kemper, Joya A. & Dolan, Rebecca & Kietzmann, Jan, 2020. "How to grow the sharing economy? Create Prosumers!," Australasian marketing journal, Elsevier, vol. 28(3), pages 58-66.
    6. Chan Liu & Raymond K. H. Chan & Maofu Wang & Zhe Yang, 2020. "Mapping the Sharing Economy in China," Sustainability, MDPI, vol. 12(16), pages 1-19, August.
    7. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    8. Meisam Ranjbari & Gustavo Morales-Alonso & Ruth Carrasco-Gallego, 2018. "Conceptualizing the Sharing Economy through Presenting a Comprehensive Framework," Sustainability, MDPI, vol. 10(7), pages 1-24, July.
    9. Rojanakit, Patcharapar & Torres de Oliveira, Rui & Dulleck, Uwe, 2022. "The sharing economy: A critical review and research agenda," Journal of Business Research, Elsevier, vol. 139(C), pages 1317-1334.
    10. Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
    11. Khalek, Sk Abu & Chakraborty, Anirban, 2023. "Access or collaboration? A typology of sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    12. Stella Yiyan Li & Antje R. H. Graul & John Jianjun Zhu, 2024. "Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 164-195, January.
    13. João Miguel Cotrim & Francisco Nunes & Rafael Laurenti, 2020. "Making Sense of the Sharing Economy: A Category Formation Approach," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    14. de Lange, Deborah & Valliere, Dave, 2020. "Investor preferences between the sharing economy and incumbent firms," Journal of Business Research, Elsevier, vol. 116(C), pages 37-47.
    15. Cabral, Natália Gomes Cavalcante & Gohr, Cláudia Fabiana, 2023. "Sustainable value creation in sharing economy: Conceptual framework proposition and application in Brazilian offline communities," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    16. Jorge Tello‐Gamarra & Carlai Netto, 2022. "The sharing economy in social media: An institutional analysis in an emerging country," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(4), pages 988-999, June.
    17. Wei, Xiaoyong & Lo, Chris.K.Y. & Jung, Sojin & Choi, Tsan-Ming, 2021. "From co-consumption to co-production: A systematic review and research synthesis of collaborative consumption practices," Journal of Business Research, Elsevier, vol. 129(C), pages 282-294.
    18. Manuel Sánchez-Pérez & Nuria Rueda-López & María Belén Marín-Carrillo & Eduardo Terán-Yépez, 2021. "Theoretical dilemmas, conceptual review and perspectives disclosure of the sharing economy: a qualitative analysis," Review of Managerial Science, Springer, vol. 15(7), pages 1849-1883, October.
    19. von Richthofen, Georg & von Wangenheim, Florian, 2021. "Managing service providers in the sharing economy: Insights from Airbnb’s host management," Journal of Business Research, Elsevier, vol. 134(C), pages 765-777.
    20. Florian Hawlitschek & Nicole Stofberg & Timm Teubner & Patrick Tu & Christof Weinhardt, 2018. "How Corporate Sharewashing Practices Undermine Consumer Trust," Sustainability, MDPI, vol. 10(8), pages 1-18, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:aumajo:v:28:y:2020:i:3:p:4-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/australasian-marketing-journal/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.