Designing your future business model: An activity system perspective
AbstractBuilding on the received literature, we conceptualize a firm's business model as a system of interdependent activities that transcends the focal firm and spans its boundaries. The activity system enables the firm to create value in concert with its partners but also to appropriate a share of the value created. Anchored on theoretical and empirical research, we suggest two sets of parameters that activity systems designers need to consider: design elements - content, structure and governance - that describe the architecture of an activity system; and design themes - novelty, lock-in, complementarities and efficiency - that describe the sources of the activity system's value creation.
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Bibliographic InfoPaper provided by IESE Business School in its series IESE Research Papers with number D/781.
Length: 13 pages
Date of creation: 07 Feb 2009
Date of revision:
Business model; activity system; design;
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