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Designing your future business model: An activity system perspective

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Author Info

  • Zott, Christoph

    ()
    (IESE Business School)

  • Amit, Raphael

    (The Wharton School, University of Pennsylvania)

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    Abstract

    Building on the received literature, we conceptualize a firm's business model as a system of interdependent activities that transcends the focal firm and spans its boundaries. The activity system enables the firm to create value in concert with its partners but also to appropriate a share of the value created. Anchored on theoretical and empirical research, we suggest two sets of parameters that activity systems designers need to consider: design elements - content, structure and governance - that describe the architecture of an activity system; and design themes - novelty, lock-in, complementarities and efficiency - that describe the sources of the activity system's value creation.

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    Bibliographic Info

    Paper provided by IESE Business School in its series IESE Research Papers with number D/781.

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    Length: 13 pages
    Date of creation: 07 Feb 2009
    Date of revision:
    Handle: RePEc:ebg:iesewp:d-0781

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    Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
    Web page: http://www.iese.edu/
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    Related research

    Keywords: Business model; activity system; design;

    This paper has been announced in the following NEP Reports:

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