Mapping Business Model Research: A Document Bibliometric Analysis

Today, the business model (BM) is one of the most studied concepts within managerial and innovation literature. Although scholars have shown a growing interest in understanding and analysing the BM, a theoretical conceptualization is still lacking. This paper provides a systematic review of the current state of BM research by mapping the research landscape to identify key research publications, journals that had relevance in developing the BM literature, and the main areas of research. Using the ISI Web of Knowledge “core collection”, this study conducts a document bibliometric analysis of 3,604 publications in the fields of management and business that were published between 1985 and 2017. The use of quantitative methods allowed us to overcome the shortcomings of the past subjective literature reviews. We clustered the selected articles on the basis of two distinct perspectives. First, we identified the founders of the discipline, creating a map of co-cited articles (co-citation analysis); this enabled us to identify five major research clusters, formed on the basis of similar co-citations, that characterize the historical evolution of the BM studies. Second, throughout the bibliographic coupling analysis, which aggregates articles sharing a similar bibliography, we captured the main emergent research sub-fields of the most recent BM literature.