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The Susceptibility of the Business Model to Changes - Empirical Analysis of Internal Determinants of Variability

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  • Marlena Ciechan-Kujawa
  • Michal Buszko

Abstract

Purpose: The purpose of this paper is an evaluation of the susceptibility of business model to changes with regard to company’s internal attributes as well as the parameters of the business model. Our goal is to find which companies, considering their size, age, legal form, type and range of operations, are more susceptible to change their business model as well as which business model elements determine changes in the model itself. Design/Methodology/Approach: We collected the data using own survey research conducted among 104 companies registered in Poland with CAWI technique. We used nonparametric statistical testing as well as binary logistic regression models. Findings: Our research showed that majority of companies change their business model and the changes are dependent on both the internal features (attributes) of the companies as well as most areas of the business model they use. Practical Implications: This article attempts to identify a group of internal factors that more than other stimulate the volatility of business models. Originality/value: Most of the research to date has focused on studying changes in the business model under the influence of external factors resulting from the macroeconomic or competitive environment, without special interest in influencing the attributes embedded in the business model itself and the organization of the company. The latter may constitute a barrier to change or increase the vulnerability of the business model to their implementation.

Suggested Citation

  • Marlena Ciechan-Kujawa & Michal Buszko, 2020. "The Susceptibility of the Business Model to Changes - Empirical Analysis of Internal Determinants of Variability," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 739-757.
    • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:4:p:739-757
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    References listed on IDEAS

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    Cited by:

    1. Marlena Ciechan-Kujawa & Michal Buszko, 2020. "Complexity of Changes in the Business Model: An Empirical Research," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 5-17.

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    More about this item

    Keywords

    Business model; internal determinants; business model variability; change.;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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