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Integrating The Business Model Puzzle: A Systematic Literature Review

Author

Listed:
  • Patrizia Di Tullio

    (Department of Economic studies (DEc) University "G. d'Annunzio" of Chieti-Pescara Pescara, 65129, Italy, Italy)

  • Diego Valentinetti

    (Department of Economic studies (DEc) University "G. d'Annunzio" of Chieti-Pescara Pescara, 65129, Italy, Italy)

  • Michele Antonio Rea

    (Department of Economic studies (DEc) University "G. d'Annunzio" of Chieti-Pescara Pescara, 65129, Italy, Italy)

Abstract

The business model is a fashionable theme, but there is much confusion on its meaning and features. This paper provides a systematic literature review of the business model in Strategy and General Management fields, analysing 282 articles and 11 correlated books. We propose a conceptual framework in order to organise the review according to two areas of interest: the ontological aspects (i.e., origins, definitions, components and taxonomies of the business model; the relationship between the business model and strategy); and the evolutionary aspects (i.e., the business model innovation; the open business model; and the sustainable business model). Results suggest that, despite high academic interest, an agreed conceptualisation of the business model is still lacking. Hence, this study aims to uncover, classify and integrate the main units of analysis on business model research, while also identifying future directions and perspectives.

Suggested Citation

  • Patrizia Di Tullio & Diego Valentinetti & Michele Antonio Rea, 2018. "Integrating The Business Model Puzzle: A Systematic Literature Review," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 9(1), pages 1-46, June.
    • Handle: RePEc:aml:intbrm:v:9:y:2018:i:1:p:1-46
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    References listed on IDEAS

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    More about this item

    Keywords

    Business Model; Systematic Literature Review; Business Model Innovation; Open Business Model; Sustainable Business Model.;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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