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Consumer Attitudes toward GM Food and Pesticide Residues in India

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  • Vijesh V. Krishna
  • Matin Qaim

Abstract

Bacillus thuringiensis (Bt) vegetables will likely be commercialized in India soon. The technology could reduce pesticide residues in foods. Yet it is unclear whether consumers will appreciate this health advantage, or whether potential GM crop risks will dominate their attitudes. Using contingent valuation methods and a sample of urban households, we find that almost 60% of consumers would purchase Bt vegetables at current conventional vegetable prices, indicating a high acceptance level. The rest would purchase at a certain price discount. Strikingly, the required discount increases for people particularly concerned about pesticide residues, demonstrating that risk-averse consumers do not easily offset technology benefits against perceived risks. Copyright 2008, Oxford University Press.

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Bibliographic Info

Article provided by Agricultural and Applied Economics Association in its journal Review of Agricultural Economics.

Volume (Year): 30 (2008)
Issue (Month): 2 ()
Pages: 233-251

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Handle: RePEc:oup:revage:v:30:y:2008:i:2:p:233-251

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Cited by:
  1. Fernandez-Cornejo, Jorge & Livingston, Michael & Mitchell, Lorraine & Wechsler, Seth, 2014. "Genetically Engineered Crops in the United States," Economic Research Report 164263, United States Department of Agriculture, Economic Research Service.
  2. Saunders, Caroline & Guenther, Meike & Tait, Peter & John, Saunders, 2013. "Consumer attitudes towards and willingness to pay for NZ food attributes in the UK, China and India and the impact on NZ producer returns," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 160561, New Zealand Agricultural and Resource Economics Society.
  3. Birol, Ekin & Roy, Devesh & Deffner, Katharina & Karandikar, Bhushana, 2009. "Developing country consumers’ demand for food safety and quality: Is Mumbai ready for certified and organic fruits?," 2009 Conference, August 16-22, 2009, Beijing, China 51689, International Association of Agricultural Economists.
  4. Birol, Ekin & Roy, Devesh & Torero, Maximo, 2010. "How safe is my food?: Assessing the effect of information and credible certification on consumer demand for food safety in developing countries," IFPRI discussion papers 1029, International Food Policy Research Institute (IFPRI).
  5. Ngigi, Marther W. & Okello, Julius Juma & Lagerkvist, Carl Johan & Karanja, Nancy & Mburu, John G., 2010. "Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi, Kenya," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96191, African Association of Agricultural Economists (AAAE);Agricultural Economics Association of South Africa (AEASA).
  6. Bansal, Sangeeta & Gruère, Guillaume P., 2012. "Implications of mandatory labeling of GM food in India: Evidence from the supply side," Food Policy, Elsevier, vol. 37(4), pages 467-472.
  7. Nielsen, Thea, 2012. "How do Concerns about Pesticides Impact Consumer Willingness to Buy Genetically Modified French Fries in Germany? Results from a Purchasing Experiment," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144986, International European Forum on Innovation and System Dynamics in Food Networks.
  8. Lagerkvist, Carl Johan & Hess, Sebastian & Ngigi, Marther W. & Okello, Julius Juma, 2011. "Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114409, European Association of Agricultural Economists.
  9. Kikulwe, Enoch & Birol, Ekin & Wesseler, Justus & Falck-Zepeda, José, 2009. "A latent class approach to investigating consumer demand for genetically modified staple food in a developing country: The case of GM bananas in Uganda," IFPRI discussion papers 938, International Food Policy Research Institute (IFPRI).

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