The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use
Author
Abstract
Suggested Citation
DOI: 10.1023/A:1024686630821
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Hanemann, W Michael, 1984. "Discrete-Continuous Models of Consumer Demand," Econometrica, Econometric Society, vol. 52(3), pages 541-561, May.
- Kirthi Kalyanam & Daniel S. Putler, 1997. "Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework," Marketing Science, INFORMS, vol. 16(2), pages 166-181.
- Sha Yang & Gerg M. Allenby & Geraldine Fennel, 2002. "Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions," Marketing Science, INFORMS, vol. 21(1), pages 14-31, May.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Adam N. Smith & Stephan Seiler & Ishant Aggarwal, 2023. "Optimal Price Targeting," Marketing Science, INFORMS, vol. 42(3), pages 476-499, May.
- Rose Fiamohe & Tebila Nakelse & Aliou Diagne & Papa A. Seck, 2015.
"Assessing the Effect of Consumer Purchasing Criteria for Types of Rice in Togo: A Choice Modeling Approach,"
Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 433-452, June.
- Fiamohe, Rose & Seck, Papa Abdoulaye & Nakelse, Tebila & Diagne, Aliou, 2013. "Assessing the effect of consumer purchasing criteria for types of rice in Togo A choice modeling approach," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161638, African Association of Agricultural Economists (AAAE).
- Junghyun Park & Minki Kim & Pradeep K Chintagunta, 2022. "Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach [An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations o," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(2), pages 202-228.
- Allenby, Greg M., 2017. "Structural forecasts for marketing data," International Journal of Forecasting, Elsevier, vol. 33(2), pages 433-441.
- Friederike Paetz & Winfried J. Steiner, 2017. "The benefits of incorporating utility dependencies in finite mixture probit models," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 39(3), pages 793-819, July.
- Eleanor McDonnell Feit & Mark A. Beltramo & Fred M. Feinberg, 2010. "Reality Check: Combining Choice Experiments with Market Data to Estimate the Importance of Product Attributes," Management Science, INFORMS, vol. 56(5), pages 785-800, May.
- Wuyang Hu & Michele M. Veeman & Wiktor L. Adamowicz, 2005. "Labelling Genetically Modified Food: Heterogeneous Consumer Preferences and the Value of Information," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 83-102, March.
- Hu, Wuyang, 2007. "A Choice Model with Systematic Structures in Decision Weights," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 32(3), pages 1-14, December.
- Khachatryan, Hayk & Wei, Xuan & Rihn, Alicia, 2021. "Effects of pollinator related information on consumer preference for neonicotinoid labeling," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(6), April.
- Elena Kostadinova, 2013. "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
- Ladipo, Patrick K. A. & Agada, Solomon A. & Ighomereho, O. Salome, 2020. "Moderating Factors and Customer Loyalty of Selected Hotels in Lagos State, Nigeria," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 10(1), pages 1-12, January.
- Terry Elrod & Gerald Häubl & Steven Tipps, 2012. "Parsimonious Structural Equation Models for Repeated Measures Data, with Application to the Study of Consumer Preferences," Psychometrika, Springer;The Psychometric Society, vol. 77(2), pages 358-387, April.
- Rhodes, Charles, 2010. "Demographic Variability In U.S. Consumer Responsiveness To Carbonated Soft-Drink Marketing Practices," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116419, European Association of Agricultural Economists.
- Dawes, John, 2014. "Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data," Journal of Business Research, Elsevier, vol. 67(9), pages 1933-1943.
- Rainer Olbrich & Michael Hundt & Hans Christian Jansen, 2016. "Proliferation of Private Labels in Food Retailing: A Literature Overview," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 63-76, December.
- Shahida Anusha Siddiqui & Adriano Profeta & Thomas Decker & Sergiy Smetana & Klaus Menrad, 2023. "Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany," Sustainability, MDPI, vol. 15(9), pages 1-21, May.
- Adam N. Smith & Stephan Seiler & Ishant Aggarwal, 2021. "Optimal Price Targeting," CESifo Working Paper Series 9439, CESifo.
- Yuanyuan Zhou & Qian Li & Shiyang Gong & Daniel P. Hampson & Zhicen Liu, 2023. "Looking back is better than looking forward: visualization, temporal frames, and new product evaluation in China," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 829-856, July.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Greg M. Allenby & Thomas S. Shively & Sha Yang & Mark J. Garratt, 2004. "A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts," Marketing Science, INFORMS, vol. 23(1), pages 95-108, June.
- Sanghak Lee & Greg M. Allenby, 2014. "Modeling Indivisible Demand," Marketing Science, INFORMS, vol. 33(3), pages 364-381, May.
- Runa Nesbakken, 1998. "Residential Energy Consumption for Space Heating in Norwegian Households A Discrete-Continuous Choice Approach," Discussion Papers 231, Statistics Norway, Research Department.
- Hyowon Kim & Dong Soo Kim & Greg M. Allenby, 2020. "Benefit Formation and Enhancement," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 419-468, December.
- David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
- Olmstead, Sheila M. & Michael Hanemann, W. & Stavins, Robert N., 2007.
"Water demand under alternative price structures,"
Journal of Environmental Economics and Management, Elsevier, vol. 54(2), pages 181-198, September.
- Sheila Olmstead & W. Michael Hanemann & Robert N. Stavins, 2007. "Water Demand Under Alternative Price Structures," NBER Working Papers 13573, National Bureau of Economic Research, Inc.
- Paul Ellickson & Sanjog Misra, 2012. "Enriching interactions: Incorporating outcome data into static discrete games," Quantitative Marketing and Economics (QME), Springer, vol. 10(1), pages 1-26, March.
- Torres, Marcelo de O. & Felthoven, Ronald G., 2014. "Productivity growth and product choice in catch share fisheries: The case of Alaska pollock," Marine Policy, Elsevier, vol. 50(PA), pages 280-289.
- Igal Hendel, 1994. "Estimating Multiple-Discrete Choice Models: An Application to Computeri-zzation Returns," NBER Technical Working Papers 0168, National Bureau of Economic Research, Inc.
- Biondi, Beatrice & Cornelsen, Laura & Mazzocchi, Mario & Smith, Richard, 2020. "Between preferences and references: Asymmetric price elasticities and the simulation of fiscal policies," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 108-128.
- Malgouyres, Clément & Mayer, Thierry & Mazet-Sonilhac, Clément, 2021.
"Technology-induced trade shocks? Evidence from broadband expansion in France,"
Journal of International Economics, Elsevier, vol. 133(C).
- Mayer, Thierry & Malgouyres, Clément & Mazet-Sonilhac, Clément, 2019. "Technology-induced Trade Shocks? Evidence from Broadband Expansion in France," CEPR Discussion Papers 13847, C.E.P.R. Discussion Papers.
- Clément Malgouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2019. "Technology-induced Trade Shocks? Evidence from Broadband Expansion in France," PSE Working Papers halshs-02160268, HAL.
- Clément Magouyres & Thierry Mayer & Clément Mazet, 2019. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," Sciences Po Economics Discussion Papers 2019-10, Sciences Po Departement of Economics.
- Clément Magouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2019. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," Working Papers hal-03393079, HAL.
- Clément Malgouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2021. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," Post-Print halshs-03325831, HAL.
- Clément Malgouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2019. "Technology-induced Trade Shocks? Evidence from Broadband Expansion in France," Working Papers halshs-02160268, HAL.
- Clément Malgouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2019. "Technology-induced Trade Shocks? Evidence from Broadband Expansion in France," Institut des Politiques Publiques halshs-02160268, HAL.
- Clément Malgouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2021. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," PSE-Ecole d'économie de Paris (Postprint) halshs-03325831, HAL.
- Clément Malgouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2019. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," Working papers 741, Banque de France.
- Clément Magouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2019. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," SciencePo Working papers Main hal-03393079, HAL.
- Clément Magouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2019. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," SciencePo Working papers hal-03393079, HAL.
- Clément Magouyres & Thierry Mayer & Clément Mazet, 2019. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," Sciences Po publications 2019-10, Sciences Po.
- Clément Malgouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2021. "Technology-Induced Trade Shocks? Evidence from Broadband Expansion in France," SciencePo Working papers Main halshs-03325831, HAL.
- Clément Malgouyres & Thierry Mayer & Clément Mazet-Sonilhac, 2019. "Technology-induced Trade Shocks? Evidence from Broadband Expansion in France," SciencePo Working papers Main halshs-02160268, HAL.
- Dai, Min & Jia, Yanwei & Kou, Steven, 2021. "The wisdom of the crowd and prediction markets," Journal of Econometrics, Elsevier, vol. 222(1), pages 561-578.
- Bjornsen, Marte, 2002. "Probabilistic modelling of the joint labour decisions of husband and wife in farm households," ERSA conference papers ersa02p513, European Regional Science Association.
- Lamey, L. & Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M., 2005. "The Impact of Business-Cycle Fluctuations on Private-Label Share," ERIM Report Series Research in Management ERS-2005-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Damette, Olivier & Delacote, Philippe & Lo, Gaye Del, 2018.
"Households energy consumption and transition toward cleaner energy sources,"
Energy Policy, Elsevier, vol. 113(C), pages 751-764.
- Olivier Damette & Philippe Delacote & Gaye del Lo, 2017. "Households energy consumption and transition towards cleaner energy sources," Working Papers 1702, Chaire Economie du climat.
- Olivier Damette & Philippe Delacote & Gaye Del Lo, 2018. "Households energy consumption and transition toward cleaner energy sources," Post-Print hal-01762610, HAL.
- Viauroux, Christelle, 2007. "Structural estimation of congestion costs," European Economic Review, Elsevier, vol. 51(1), pages 1-25, January.
- Fabio Boncinelli & Francesca Gerini & Benedetta Neri & Leonardo Casini, 2018. "Consumer willingness to pay for non‐mandatory indication of the fish catch zone," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 728-741, October.
- K. C. Mittal & Anupama Prashar, 2010. "A Study of Diversity in Retail Purchase Behaviour in Food and Grocery in Punjab: An Aid to Formulate Retail Strategy," Vision, , vol. 14(4), pages 255-265, October.
- Panzone, Luca A. & Ulph, Alistair & Zizzo, Daniel John & Hilton, Denis & Clear, Adrian, 2021. "The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping," Journal of Environmental Economics and Management, Elsevier, vol. 109(C).
- Rafael SuArez VEGA & José Luis Gutiérrez ACUNA & Manuel Rodriguez DiAZ, 2015. "Spatial Analysis Of Consumer Behavior In A Food Products Market," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 25-42, February.
More about this item
Keywords
brand preference; basis variables; segmentation;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:qmktec:v:1:y:2003:i:2:p:223-244. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.