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A Study of Diversity in Retail Purchase Behaviour in Food and Grocery in Punjab: An Aid to Formulate Retail Strategy

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  • K. C. Mittal
  • Anupama Prashar

Abstract

Retailing is the most active and attractive sector of the last decade. However, there has been a dismal performance by many domestic and global players because of the Westernised formats followed blindly and then replicated without considering the profound differences in various macro and micro environmental factors. So there is a need to find out the difference in retail purchase behaviour of people with different demographics and geographic locations which is particularly important in case of Food and Grocery segment. This paper projects the variation in Retail Purchase Factors across customers with different demographics and geographic locations and suggests a way out for formulating retail strategy for the upcoming retailers.

Suggested Citation

  • K. C. Mittal & Anupama Prashar, 2010. "A Study of Diversity in Retail Purchase Behaviour in Food and Grocery in Punjab: An Aid to Formulate Retail Strategy," Vision, , vol. 14(4), pages 255-265, October.
    • Handle: RePEc:sae:vision:v:14:y:2010:i:4:p:255-265
    DOI: 10.1177/097226291001400402
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    References listed on IDEAS

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