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A social network analysis of customer-level revenue distribution

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  • Michael Haenlein

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  • Michael Haenlein, 2011. "A social network analysis of customer-level revenue distribution," Marketing Letters, Springer, vol. 22(1), pages 15-29, March.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:1:p:15-29
    DOI: 10.1007/s11002-009-9099-9
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    Cited by:

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    2. Verhoef, Peter C. & Lemon, Katherine N., 2013. "Successful customer value management: Key lessons and emerging trends," European Management Journal, Elsevier, vol. 31(1), pages 1-15.
    3. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2019. "Technology in the 21st century: New challenges and opportunities," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 321-335.
    4. Nejad, Mohammad G. & Amini, Mehdi & Babakus, Emin, 2015. "Success Factors in Product Seeding: The Role of Homophily," Journal of Retailing, Elsevier, vol. 91(1), pages 68-88.
    5. Yanhao Wei & Pinar Yildirim & Christophe Van den Bulte & Chrysanthos Dellarocas, 2016. "Credit Scoring with Social Network Data," Marketing Science, INFORMS, vol. 35(2), pages 234-258, March.
    6. Haenlein, Michael, 2013. "Social interactions in customer churn decisions: The impact of relationship directionality," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 236-248.
    7. Vijay Viswanathan & Sebastian Tillmanns & Manfred Krafft & Daniel Asselmann, 2018. "Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1108-1132, November.
    8. William Rand & Roland T. Rust & Min Kim, 2018. "Complex systems: marketing’s new frontier," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 111-127, December.
    9. Nejad, Mohammad G. & Amini, Mehdi & Sherrell, Daniel L., 2016. "The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 656-673.

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