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First Catch Your Fish: Designing a “Low Energy Fish” Label

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Listed:
  • Andy Grinnall

    (Aberdeen Business School, Robert Gordon University, Aberdeen AB10 7QE, UK)

  • Simon Burnett

    (Aberdeen Business School, Robert Gordon University, Aberdeen AB10 7QE, UK)

Abstract

This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.

Suggested Citation

  • Andy Grinnall & Simon Burnett, 2015. "First Catch Your Fish: Designing a “Low Energy Fish” Label," Sustainability, MDPI, vol. 7(5), pages 1-16, May.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:5:p:6086-6101:d:49709
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    References listed on IDEAS

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    Cited by:

    1. Angelo Corallo & Maria Elena Latino & Marta Menegoli & Biagia De Devitiis & Rosaria Viscecchia, 2019. "Human Factor in Food Label Design to Support Consumer Healthcare and Safety: A Systematic Literature Review," Sustainability, MDPI, vol. 11(15), pages 1-14, July.

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