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Influencing behaviour: The mindspace way

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  • Dolan, P.
  • Hallsworth, M.
  • Halpern, D.
  • King, D.
  • Metcalfe, R.
  • Vlaev, I.

Abstract

The ability to influence behaviour is central to many of the key policy challenges in areas such as health, finance and climate change. The usual route to behaviour change in economics and psychology has been to attempt to ‘change minds’ by influencing the way people think through information and incentives. There is, however, increasing evidence to suggest that ‘changing contexts’ by influencing the environments within which people act (in largely automatic ways) can have important effects on behaviour. We present a mnemonic, MINDSPACE, which gathers up the nine most robust effects that influence our behaviour in mostly automatic (rather than deliberate) ways. This framework is being used by policymakers as an accessible summary of the academic literature. To motivate further research and academic scrutiny, we provide some evidence of the effects in action and highlight some of the significant gaps in our knowledge.

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Bibliographic Info

Article provided by Elsevier in its journal Journal of Economic Psychology.

Volume (Year): 33 (2012)
Issue (Month): 1 ()
Pages: 264-277

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Handle: RePEc:eee:joepsy:v:33:y:2012:i:1:p:264-277

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Web page: http://www.elsevier.com/locate/joep

Related research

Keywords: Behaviour change; Persuasion; Context effects; Choice architecture; Decision making; Rationality; Public policy;

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References

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Cited by:
  1. García-Altés, Anna, 2013. "Aportaciones de la economía del comportamiento en política sanitaria: Algunas notas en torno al ejemplo de la obesidad/Contributions of Behavioral Economics in Health Policy: Some Notes Around the E," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 31, pages 445-454, Septiembr.
  2. King, Dominic & Ramirez-Cano, Daniel & Greaves, Felix & Vlaev, Ivo & Beales, Steve & Darzi, Ara, 2013. "Twitter and the health reforms in the English National Health Service," Health Policy, Elsevier, vol. 110(2), pages 291-297.
  3. Lillemo, Shuling Chen, 2014. "Measuring the effect of procrastination and environmental awareness on households' energy-saving behaviours: An empirical approach," Energy Policy, Elsevier, vol. 66(C), pages 249-256.
  4. Vanessa Mertins & Susanne Warning, 2013. "Gender Differences in Responsiveness to a Homo Economicus Prime in the Gift-Exchange Game," IAAEU Discussion Papers 201309, Institute of Labour Law and Industrial Relations in the European Union (IAAEU).

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