In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 59 (2006)
Issue (Month): 9 (September)
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Web page: http://www.elsevier.com/locate/jbusres
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- Dube, Laurette & Morin, Sylvie, 2001. "Background music pleasure and store evaluation: intensity effects and psychological mechanisms," Journal of Business Research, Elsevier, vol. 54(2), pages 107-113, November.
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