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In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit

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Author Info
Beverland, Michael
Lim, Elison Ai Ching
Morrison, Michael
Terziovski, Mile
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File URL: http://www.sciencedirect.com/science/article/B6V7S-4KWTFFG-1/2/fe78e58f489c7aeea860e7d1be8872a8
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 59 (2006)
Issue (Month): 9 (September)
Pages: 982-989
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Handle: RePEc:eee:jbrese:v:59:y:2006:i:9:p:982-989

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