It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 58 (2005)
Issue (Month): 11 (November)
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Web page: http://www.elsevier.com/locate/jbusres
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- Walsh, Gianfranco & Shiu, Edward & Hassan, Louise M. & Michaelidou, Nina & Beatty, Sharon E., 2011. "Emotions, store-environmental cues, store-choice criteria, and marketing outcomes," Journal of Business Research, Elsevier, vol. 64(7), pages 737-744, July.
- Beverland, Michael & Lim, Elison Ai Ching & Morrison, Michael & Terziovski, Mile, 2006. "In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit," Journal of Business Research, Elsevier, vol. 59(9), pages 982-989, September.
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