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Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana

Author

Listed:
  • Edem Maxwell Azila-Gbettor

    (Ho Polytechnic, Ghana)

  • Simon Mesa Kwodjo Avorga

    (Ho Polytechnic, Ghana)

  • Lydia Sylvia Danku

    (Ho Polytechnic, Ghana)

  • Eli Ayawo Atatsi

    (Ho Polytechnic, Ghana)

Abstract

This study examines the value of physical environment in the delivering of quality healthcare or service in public hospitals in Ghana. Twelve set of self-administered questions were designed using Baker’s (1987) typology of servicescape. A descriptive univariate analysis was applied for the study. Based on 233 usable questionnaires retrieved from respondents, the study indicates a strong link between physical environment and quality healthcare delivery and the choice of healthcare facility. It is there by recommended that improvement in quality service delivery may be better served and improved by improving the servicescape/physical element in the services mix.

Suggested Citation

  • Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi, 2013. "Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 153-163.
    • Handle: RePEc:eco:journ3:2013-04-3
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    References listed on IDEAS

    as
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    4. Aubert-Gamet, Veronique & Cova, Bernard, 1999. "Servicescapes: From Modern Non-Places to Postmodern Common Places," Journal of Business Research, Elsevier, vol. 44(1), pages 37-45, January.
    5. Babin, Barry J. & Attaway, Jill S., 2000. "Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer," Journal of Business Research, Elsevier, vol. 49(2), pages 91-99, August.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Servicescape/physical evidence; quality healthcare delivery; public hospitals; quality service;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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