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A model of consumer's retail atmosphere perceptions

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  • Rayburn, Steven W.
  • Voss, Kevin E.

Abstract

The authors propose a new model of the effects of four perceived atmosphere constructs on hedonic and utilitarian shopping evaluations. Survey data demonstrate that the perceived atmosphere constructs are positively associated with both hedonic and utilitarian evaluations of retail shopping value. Importantly, the relationship between the customer's perception of the store's level of sophistication (perceived style) and the customer's overall assessment that the store is a pleasant place (perceived overall atmosphere) is different for different retail brands. The results suggest that the relationship between constructs can be used to detect differentiation between retail brands.

Suggested Citation

  • Rayburn, Steven W. & Voss, Kevin E., 2013. "A model of consumer's retail atmosphere perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 400-407.
    • Handle: RePEc:eee:joreco:v:20:y:2013:i:4:p:400-407
    DOI: 10.1016/j.jretconser.2013.01.012
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    Cited by:

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    3. Banerjee, Abhijit & Drollinger, Tanya, 2017. "Store within a store: Matched versus mismatched image perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 53-61.
    4. Basso, Kenny & dos Santos, Cristiane Pizzutti & Albornoz Gonçalves, Manuela, 2014. "The impact of flattery: The role of negative remarks," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 185-191.
    5. Bradley, Gregory T. & LaFleur, Elizabeth K., 2016. "Toward the development of hedonic-utilitarian measures of retail service," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 60-66.
    6. Borges, Adilson & Herter, Márcia Maurer & Chebat, Jean-Charles, 2015. "“It was not that long!†: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 96-106.
    7. Poncin, Ingrid & Ben Mimoun, Mohamed Slim, 2014. "The impact of “e-atmospherics†on physical stores," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 851-859.
    8. Hamzah, Muhammad Iskandar & Ramli, Faten Aisyah Ahmad & Shaw, Norman, 2023. "The moderating influence of brand image on consumers' adoption of QR-code e-wallets," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    9. Kwon, Ryeok-Hwan & Kim, Kwang-Jae & Kim, Ki-Hun & Hong, Yoo-Suk & Kim, Bohyun, 2015. "Evaluating servicescape designs using a VR-based laboratory experiment: A case of a Duty-free Shop," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 32-40.
    10. Foster, Jamye & McLelland, Melinda A., 2015. "Retail atmospherics: The impact of a brand dictated theme," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 195-205.
    11. Francioni, Barbara & Savelli, Elisabetta & Cioppi, Marco, 2018. "Store satisfaction and store loyalty: The moderating role of store atmosphere," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 333-341.
    12. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    13. Danielle Lecointre-Erickson & Patrick Legoherel & Bruno Daucé, 2022. "The Influence of Window Displays on Patronage Intentions: The Case of French Tourist Bureaux," Post-Print hal-03761590, HAL.
    14. Sanjeev Prashar & T. Sai Vijay & Chandan Parsad, 2017. "Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework," Vikalpa: The Journal for Decision Makers, , vol. 42(1), pages 1-18, March.
    15. Atulkar, Sunil & Kesari, Bikrant, 2017. "Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 23-34.
    16. Kauppinen-Räisänen, Hannele & Rindell, Anne & Åberg, Charlotta, 2014. "Conveying conscientiousness: Exploring environmental images across servicescapes," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 520-528.
    17. Gao, Lingling & Bai, Xuesong, 2014. "Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 653-665.
    18. Vilnai-Yavetz, Iris & Gilboa, Shaked & Mitchell, Vince, 2021. "Experiencing atmospherics: The moderating effect of mall experiences on the impact of individual store atmospherics on spending behavior and mall loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    19. Shin, Hyunju & Parker, Janna, 2017. "Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 1-11.

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