It is all in the mix: The interactive effect of music tempo and mode on in-store sales
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 23 (2012)
Issue (Month): 1 (March)
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Web page: http://www.springerlink.com/link.asp?id=100312
Retail atmospherics; Musical tempo; Musical mode; Linear mixed models;
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